- Harper's Weekly Magazine has gathered together a database containing over 40,000 advertisements that appeared from 1857-1871. Users must register to access the full database. Registration is free, however, it requires a static IP address which may be a problem for some.
Illustrated history of advertising from the first newspaper advertisement in 1704 to Internet ads of 1999.
Statement from American Marketing Association a leading U.S. trade association.
The Council of American Survey Research Organization has a well presented Code of Standards and Ethics for Survey Research covering issue of interest to companies doing offline and online surveys.
- Allows for searching of over 60,000 public LISTSERV mailing lists. Information is compiled automatically so it may take some time to find real useful mailing lists.
The Charter Institute of Marketing (U.K.) offers insight into marketing ethics in several documents.
From Canadian Marketing Association the country's leading marketing trade association.
Coke's conduct policy is available in 15 different languages.
University of Illinois collection of nearly 2 million ads from 1880-1970. Online search is very limited (alpha index only) and access to ads is only available for those who visit the libary. The University also has an additional archive called the Woodward Collection which is even larger than D'Arcy but there is no apparent online search feature.
The Direct Marketing Association offers several resources covering its ethics policy.
- Offers several articles covering the basics of marketing.
Contains two excellent online resources, Ad Access and Emergence of Advertising in America, that deal with advertising history. Use search feature or look by category. Provides images, descriptions and timelines.
- UK-based educational archive with an extensive collection of advertising, marketing, retail, media and public relations material from 1800 to the present day. Located in Raveningham, Norwich.
Excerpts from classic marketing text written by Robert Bartels that examines the very roots of marketing. While written on the academic side, it provides insight into early marketing development including marketing research, marketing management as well as early university level courses.
- This site filters through over 160 online magazines or home pages for print magazines and provides links to current articles in marketing and sales.
Alphabetic listing of marketing terms though not searchable.
From the Chartered Institute of Marketing (UK).
This site has an extensive collection of articles with the best covering basic marketing and strategy. To access many items is free though requires registration. But to access premium content requires a fee.
The Mobile Marketing Association's code considers six major categories of conduct.
- UK-based Market Research Society's code for its members.