Leading Marketing Research Companies

Below KnowThis.com presents links to leading market research firms. If what you are looking for is not listed please try weblinks found under the Marketing Research area.

Full-Service Firms

• Burke
• Datamonitor
• Dun and Bradstreet
• Millward Brown
• Nielsen
• NPD Group
• ORC International
• TNS

Specialty Firms

• IMS Health (Pharmaceutical)
• J.D. Power and Associates (Customer Satisfaction)
• Kantar Media (Advertising)
• Marketing Evaluations/Q-Scores (for likeability of products, celebrities, etc.)
• Nielsen MyBestSegments (Segmentation)
• Rentrak (Media Viewing)
• Strategic Business Insights (Psychographics)
• Yankelovich (Targeting)

Technology & Internet Business Firms

• Aberdeen Group
• Forrester Research
• Gartner
• IDC
• Yankee Group

• Academic Marketing Research Centers and Institutes  :BACK