Academic Marketing Journals Websites

Below KnowThis.com presents links to leading academic journals in marketing fields.

General Marketing

• Academy of Marketing Science Review
• Australasian Marketing Journal
• European Journal of Marketing
• Journal of the Academy of Marketing Science
• Journal of Marketing
• Marketing Letters
• Marketing Science

Advertising and Promotion

• Journal of Advertising
• Journal of Advertising Research
• Journal of Promotion Management

Consumer Research

• Advances in Consumer Research - includes free access to proceedings
• Journal of Consumer Marketing
• Journal of Consumer Research
• Psychology and Marketing

Marketing & Business Education

• Journal of Marketing Education
• Marketing Education Review

E-Commerce and Internet Marketing

• International Journal of Electronic Commerce
• Journal of Interactive Advertising
• Journal of Interactive Marketing

International Marketing

• International Marketing Review
• Journal of International Marketing

Marketing Research

• International Journal of Research in Marketing
• Journal of Marketing Research

Product Management

• Journal of Product and Brand Management
• Journal of Product Innovation Management

Retailing

• Journal of Retailing
• Journal of Retailing and Consumer Services

Sales & Sales Management

• Journal of Personal Selling and Sales Management

Other Marketing-Related Publications

• Industrial Marketing Management
• Journal of Macromarketing
• Journal of Marketing for Higher Education
• Journal of Public Policy and Marketing
• Journal of Services Marketing
• Marketing Intelligence and Planning

General Business (academic and practitioner)

• Business Horizons
• California Management Review
• Harvard Business Review
• Journal of Business Research
• Sloan Management Review

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