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Leading Marketing Research Companies

Below KnowThis.com presents links to leading market research firms. If what you are looking for is not listed please try the Resources for Tutorial under the Marketing Research tutorial.

Leading Market Research Firms - Full-Service

• Burke
• Datamonitor
• Dun and Bradstreet
• Information Resources
• Millward Brown
• Nielsen
• The NPD Group
• Opinion Research Corporation
• TNS

Leading Market Research Firms - Specialty

• Claritas (Psychographics)
• IAG Research (Product Placement)
• IMS Health (Pharmaceutical)
• J.D. Power and Associates (Customer Satisfaction)
• Marketing Evaluations (Q Score for likeability of products, celebrities, etc.) 
• SRI Consulting Business Intelligence (VALS) (Psychographics)
• TNS Media Intelligence/CM0R (Advertising)
• Yankelovich Partners (Targeting)

Leading Market Research Firms - Technology & Internet

• Aberdeen Group 
• Forrester Research
• Gartner Group
• IDC  
• JupiterResearch  
• Yankee Group