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How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
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Kraft: No More Cracker Barrel Grocery Products
(trademark issue pits manufacturer against restaurant chain)
USA Today
Posted:
February 3, 2013
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Buffalo Wings Crisis Hits Super Bowl Snacking
(how external factors affects pricing and product availability)
USA Today
Posted:
January 30, 2013
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Two N.J. Men Sue Subway Over Missing Inch
(claim footlong sandwich is short)
NBC News
Posted:
January 24, 2013
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Reviving Brands That Aren't Quite Forgotten
(how marketers are bringing back old brands)
Los Angeles Times
Posted:
January 6, 2013
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Unisex Easy-Bake Oven on the Way
(company responds to call for change in product design)
USA Today
Posted:
December 18, 2012
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Ahh...TV commercials to Get Quieter Starting Thursday
(new law affects ads)
NBC News
Posted:
December 12, 2012
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Toy Sellers' Bonanza or Parental Danger Zone?
(issues with marketing to children)
Knowledge @ Wharton
Posted:
December 9, 2012
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Supreme Court Declines to Hear Case About Channel Bundling
(refuses to hear complaints by customers)
Los Angeles Times
Posted:
November 8, 2012
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Google Casts a Big Shadow on Smaller Web Sites
(understanding the power of the leading search engine)
New York Times
Posted:
November 4, 2012
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The Copyright Case That Brought Costco and Moma Together
(gray-market goods case heads to Supreme Court)
Fortune
Posted:
October 29, 2012
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Do Not Track? Advertisers Say ‘Don’t Tread on Us’
(growing rift between what advertisers want and what consumers want)
New York Times
Posted:
October 15, 2012
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Government's E-Book Case Helps Amazon Build Toward a Monopoly
(more on the recent pricing-fixing settlement)
Los Angeles Times
Posted:
September 12, 2012
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E-Book Settlement Has Publishing World in Turmoil
(Amazon wins big pricing case)
Los Angeles Times
Posted:
September 10, 2012
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No One Will Say the 'T' Word, But Internet Sales Tax Is All But Inevitable
(prediction of the end of tax-free shopping)
NBC News
Posted:
August 3, 2012
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Snow Sports Participation in U.S. Dropped 6% in Latest Winter Season
(how external forces affect an industry)
Los Angeles Times
Posted:
August 2, 2012
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In-Store Clinics Look to Be a Remedy For Healthcare Law Influx
(addressing a market need)
Los Angeles Times
Posted:
August 2, 2012
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Retailers, Lawmakers Revive Call for Internet Sales Tax
(demands for online retailers to collect tax)
NBC News
Posted:
July 26, 2012
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Where Even Sausage Rings Are Put on the Chopping Block
(control over promotion during the Olympics)
New York Times
Posted:
July 26, 2012
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Brand Police Are on the Prowl for Ambush Marketers at London Games
(marketing method faces restriction)
New York Times
Posted:
July 26, 2012
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