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Coca-Cola Anti-Obesity Promises Include No Advertising to Kids
(marketing changes to address obesity issue)
Los Angeles Times
Posted:
May 8, 2013
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Trying to Burnish Its Image, J.&J. Turns to Emotions
(corporate advertising campaign)
New York Times
Posted:
April 25, 2013
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Forget Gold, the Gourmet-Cupcake Market Is Crashing
(a specialty food market struggles)
Wall Street Journal
Posted:
April 17, 2013
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Corn Price Crunch Could be What Consumers Need
(how commodity pricing affects pricing of consumer goods)
NBC News
Posted:
April 1, 2013
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Belgian Chocolate Makers Seek Protection From Copycats
(want to take control the name)
Reuters
Posted:
March 28, 2013
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Is Nike's New Ad With Tiger Too Edgy?
(Tiger Wood's ad draws criticism)
USA Today
Posted:
March 27, 2013
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AccuWeather vs. Weather Channel for Weather Domain Name
(controversy for domain names)
USA Today
Posted:
March 27, 2013
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Ford Apologizes for Ads Showing Bound, Gagged Women
(car marker deals with ads aired in India)
NBC News
Posted:
March 25, 2013
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Deaf, Blind Sue Over Web Shopping
(claim violation of Disabilities Act)
Wall Street Journal
Posted:
March 22, 2013
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Supreme Court Backs Student in Dispute Over Used Textbook Sales
(impacts sale of copyrighted gray market goods)
NBC News
Posted:
March 19, 2013
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Startups Are About to Blow Up the Textbook
(the evolution of open-education)
Fortune
Posted:
March 18, 2013
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Judge Strikes Down NYC Sugary-Drinks Limit
(beverage ban does not hold up in court)
USA Today
Posted:
March 11, 2013
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Why Do Not Track Faces an Uphill Road
(U.S. Congress unlikely to act on customer tracking bill)
Fortune
Posted:
March 4, 2013
|
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The Hazards of Celebrity Endorsements in the Age of Twitter
(how social media impacts celebrity promoters)
Knowledge @ Wharton
Posted:
March 1, 2013
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FTC Forces Four Loko Maker to Redesign Cans
(controversial drink required to adjust labeling)
NBC News
Posted:
February 14, 2013
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Selling Products by Selling Shared Values
(how companies engage in social marketing)
New York Times
Posted:
February 14, 2013
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How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
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Kraft: No More Cracker Barrel Grocery Products
(trademark issue pits manufacturer against restaurant chain)
USA Today
Posted:
February 3, 2013
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Buffalo Wings Crisis Hits Super Bowl Snacking
(how external factors affects pricing and product availability)
USA Today
Posted:
January 30, 2013
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Two N.J. Men Sue Subway Over Missing Inch
(claim footlong sandwich is short)
NBC News
Posted:
January 24, 2013
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