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Managing External Forces

Listed below are Internet stories and news items associated with the Managing External Forces topic area.

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Wholesalers Worry That New Security Checks Will Spoil Food (impact on distribution channel) USA Today Posted: December 2, 2009
The Boxed Wine Boom (external variables open door for this type of product) ABC News Posted: November 25, 2009
Wrigley Asked to Cease Eclipse Ad Claims (ad claim leads to ad group response) BrandWeek Posted: November 25, 2009
Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC Posted: November 18, 2009
H1N1 Flu Boosts Sales of Hand Sanitizers (those benefiting from health concern) Los Angeles Times Posted: November 15, 2009
For Causes, It’s a Tougher Sell (the economy challenges cause-related marketing) New York Times Posted: November 14, 2009
High Court Hears Case of the Century (Supreme Court takes on business method patents) E-Commerce Times Posted: November 10, 2009
Maclaren's Stroller Recall: A Stumbling Response Online (product recall affects product reputation) Time Posted: November 10, 2009
Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today Posted: November 6, 2009
AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: October 30, 2009
Kids' Cereals Pour on the Sugar and Sodium (research suggests cereal marketers spend more on least healthy products) USA Today Posted: October 27, 2009
FDA Clamps Down on Nutrition Labels on Food Packaging (front panel information is under review) Los Angeles Times Posted: October 22, 2009
Flu Worries Pump Up Sales Of Hand Sanitizer (example of external factors affecting demand) NPR Posted: October 21, 2009
Rosetta Stone, Rival File Suit Over Trademarks (suit over color and labeling) Associated Press (via Google) Posted: October 10, 2009
FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today Posted: October 6, 2009
Coke Plans to Make Calorie Information Larger (change labeling to stave off potential regulation) MSNBC Posted: October 1, 2009
Franchisees Sour on Dunkin' Donuts (problems in the franchise world) Marketplace Posted: September 25, 2009
Blockbuster to Close as Many as 960 Stores (victim of changing technology) MSNBC Posted: September 16, 2009
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (makes site easy to use by blind shoppers) Internet Retailer Posted: September 15, 2009

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