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Pressure Mounts on Web Tracking
(regulation being discussed)
BrandWeek
Posted:
September 9, 2009
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The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top?
(competition in a competitive market)
Knowledge @ Wharton
Posted:
September 4, 2009
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Tobacco Firms Sue to Block Marketing Law
(challenge promotion and packaging requirements)
New York Times
Posted:
September 3, 2009
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Rights of Publicity - Wake Up and Smell the Coffee!
(legal issue over use of image on packaging)
LegalBytes
Posted:
August 24, 2009
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Bud Light Fan Can Draws Criticism
(raises concerns on college campuses)
NPR
Posted:
August 24, 2009
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Notice Those Ads on Blogs? Regulators Do, Too
(question of whether content is being paid for by advertiser)
New York Times
Posted:
August 11, 2009
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How Powerade Defeated Gatorade in Court
(big brands battle over ad claims)
BrandWeek
Posted:
August 8, 2009
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Fight Over Affiliates
(effect of taxes on affiliate marketing)
Internet Retailer
Posted:
August 6, 2009
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Whose 5 Stars? Online User Reviews Get Scrutiny
(more on the practice of AstroTurf marketing)
USA Today
Posted:
July 30, 2009
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Rebaters Face More Laws, Enforcement
DM News
Posted:
July 29, 2009
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Astroturfing - A Problem for Marketers, Not Sports Stars
(legal issues for firm that create false positive reviews on the web)
AdLaw
Posted:
July 27, 2009
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The Profits and Perils of Supplying to Wal-Mart
(focus on understanding supplier contracts)
BusinessWeek
Posted:
July 17, 2009
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Internet Regulator Mulls Cybersquatting Block
(proposal for central database of trademark names)
USA Today
Posted:
July 15, 2009
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Stricter Labeling Urged for Bottled Water
USA Today
Posted:
July 13, 2009
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Approval by a Blogger May Please a Sponsor
(questions raised when proving free product for bloggers to review)
New York Times
Posted:
July 13, 2009
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Industry Tightens Its Standards for Tracking Web Surfers
(act before possible government action)
New York Times
Posted:
July 13, 2009
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Web Retailers and States Wrestle Over Tax Rules
(a developing issue that may have important ramifications)
MSNBC
Posted:
July 9, 2009
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A Mobile Marketer's Horror Story
(legal ruling has potential implication for text message advertising)
AdLaw
Posted:
July 9, 2009
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Handset Makers Agree to Standard Charger
(for European markets leading companies agree on product standardization)
BrandWeek
Posted:
July 9, 2009
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Microsoft to leave IE out of Windows in Europe
(another example of government affecting product decisions)
MSNBA
Posted:
June 13, 2009
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