• Home
  • Tutorials
  • Stories
  • Terms
  • Book
  • Links
  • Lists
  • Basics
    • What is Marketing?
  • Research
    • Marketing Research
    • Planning for Marketing Research
    • Data Collection: Primary Research Methods
    • Data Collection: Secondary Research
  • Customers & Markets
    • Managing Customers
    • Consumer Buying Behavior
    • Business Buying Behavior
    • Targeting Markets
  • Product
    • Product Decisions
    • Managing Products
  • Distribution
    • Distribution Decisions
    • Retailing
    • Wholesaling and Product Movement
  • Promotion
    • Promotion Decisions
    • Advertising
    • Managing the Advertising Campaign
    • Types of Advertising Media
    • Sales Promotion
    • Public Relations
    • Personal Selling
    • Types of Selling Roles
    • The Selling Process
  • Pricing
    • Pricing Decisions
    • Setting Price
  • Manage & Plan
    • Managing External Forces
    • Marketing Planning and Strategy
    • PLC and Marketing Planning
  • Other
    • Internet Marketing
    • Global Marketing
    • Careers in Marketing
    • Marketing Education
    • Operating a Marketing Business
salesperson small The Selling
Process
international currency small Pricing
Decisions
purchase order small Business
Buying
Behavior
research reports small Planning for
Marketing
Research

logo

Managing External Forces

Listed below are Internet stories and news items associated with the Managing External Forces topic area.

Filter
Display # 
Tootsie Roll to Footzyrolls: See Ya in Court! (issue in trademark infringement) CNN Money Posted: November 19, 2011
12 Ways to (Legally) Spy on Your Competitors (researching the competition) Entrepreneur Magazine Posted: November 18, 2011
Hallmark Adds Job Loss to Line of Sympathy Cards (new product decision) Los Angeles Times Posted: October 20, 2011
Complaint Accuses Pepsi of Deceptive Marketing (suggests programming is not entertainment but advertising) New York Times Posted: October 20, 2011
Cellphones To Warn When You're Near Monthly Limit (service update that is bowing to external pressure) NPR Posted: October 18, 2011
Reebok to Pay Settlement Over Health Claims (issue with false advertising claims) New York Times Posted: September 30, 2011
New Economics Rewrite Book Business (forces that changed the book industry) Wall Street Journal Posted: August 29, 2011
Nivea Pulls Ad After Online Outcry (advertisement viewed as offensive) New York Times Posted: August 25, 2011
Recovering From a Blow to Your Brand's Reputation (brands with publicity problems) Inc. Magazine Posted: August 25, 2011
Diaper Business Does Well In Down Economy (example of strong counter-cyclical market) NPR Posted: August 11, 2011
Pay as You Go with Smartphones (evolving payment method) BusinessWeek Posted: July 29, 2011
Amazon Launches College Textbook Rentals Program (new model for textbook access) Los Angeles Times Posted: July 21, 2011
Grocery Store Financing Program to Be Announced (funds to stimulate retail expansion into under-served areas) Los Angeles Times Posted: July 21, 2011
Under Fire, PMS-Related Milk Campaign Shut Down Early (promotion leads to controversy) New York Times Posted: July 21, 2011
Food Makers Push Back on Ads for Children (marketers vs. government regulators) New York Times Posted: July 18, 2011
O.K., Keep Looking Down: Sidewalks Will Stay Ad-Free (Sony forced to remove sidewalk ads) New York Times Posted: July 18, 2011
Truck Firms Gird for New Limits (proposed changes in transportation) Wall Street Journal Posted: July 8, 2011
Amazon Won't Collect Sales Tax; Cuts Off California Affiliates (sales tax issues a growing problem for online retailers) Los Angeles Times Posted: June 30, 2011
Jack in the Box to Stop Offering Toys in Kids' Meals (address childhood obesity) MSNBC Posted: June 23, 2011
The 10 Most Valuable Trademarks (estimated value of leading brand names) Forbes Posted: June 17, 2011

Page 3 of 13

  • Start
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • Next
  • End

KnowThis: Marketing Basics Book

ONLY
$30 for Print
(420 pages)
or
$9.99 for eBook

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Site Info

  • About
  • FAQ
  • Privacy
  • Advertise on KnowThis.com
  • Contact Us

More Info

  • Best Marketing Sites Search
  • How to Cite KnowThis.com
  • KnowThis Blog

© 1998-2013 KnowThis LLC. All rights reserved.