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Good Things Come in Small Packages
(how small companies are competing against bigger rivals)
Strategy+Business
Posted:
June 10, 2013
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Coca-Cola Anti-Obesity Promises Include No Advertising to Kids
(marketing changes to address obesity issue)
Los Angeles Times
Posted:
May 8, 2013
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J.C. Penney Ad Apologizes to Customers
(ad asks customer to reconsider the retailer)
USA Today
Posted:
May 1, 2013
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Hooters Tries Surviving Middle Age With Makeover
(adjusting marketing strategy)
USA Today
Posted:
April 27, 2013
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Tena Tries Fresh Terms for a Delicate Topic
(marketing for medical issues)
New York Times
Posted:
April 16, 2013
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NPR Wants to Click With Those Who Tweet
(make effort to gain younger audience)
New York Times
Posted:
March 13, 2013
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How 600 Bucks Buys 20 Million Users
(how tech companies rely on product development rather than promotion)
Forbes
Posted:
March 6, 2013
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Wineries Pour Efforts Into Targeting Younger Drinkers
(aims at younger target market)
Los Angeles Times
Posted:
March 1, 2013
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Selling Products by Selling Shared Values
(how companies engage in social marketing)
New York Times
Posted:
February 14, 2013
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American Airlines Claims to Improve Customer Experience With New Logo
(change made as company emerges from bankruptcy)
Forbes
Posted:
January 24, 2013
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Hotels Add Art, Books, Films to Entertain Guests
(add new features to attract customers)
USA Today
Posted:
January 6, 2013
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Reviving Brands That Aren't Quite Forgotten
(how marketers are bringing back old brands)
Los Angeles Times
Posted:
January 6, 2013
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Coke Revamps Web Site to Tell Its Story
(changes approach to corporate website)
New York Times
Posted:
November 12, 2012
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Presumers
(examples of crowdsourcing techniques to build a business)
Trendwatching
Posted:
October 29, 2012
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
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How Blue Man Group Learned to See Green
(strategies in entertainment marketing)
Fortune
Posted:
October 3, 2012
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How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
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Savoring Success by Expanding the Brand
(marketing strategy of leading spice maker)
New York Times
Posted:
September 20, 2012
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Wal-Mart to Stop Selling Kindles and Other Amazon-Branded Products
(supplier turns strong competitor)
Los Angeles Times
Posted:
September 20, 2012
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Marketing Pros: Big Brand on Campus
(educational institutions add marketing talent)
Wall Street Journal
Posted:
September 2, 2012
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