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American Airlines Claims to Improve Customer Experience With New Logo
(change made as company emerges from bankruptcy)
Forbes
Posted:
January 24, 2013
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Hotels Add Art, Books, Films to Entertain Guests
(add new features to attract customers)
USA Today
Posted:
January 6, 2013
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Reviving Brands That Aren't Quite Forgotten
(how marketers are bringing back old brands)
Los Angeles Times
Posted:
January 6, 2013
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Coke Revamps Web Site to Tell Its Story
(changes approach to corporate website)
New York Times
Posted:
November 12, 2012
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Presumers
(examples of crowdsourcing techniques to build a business)
Trendwatching
Posted:
October 29, 2012
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
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How Blue Man Group Learned to See Green
(strategies in entertainment marketing)
Fortune
Posted:
October 3, 2012
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How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
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Savoring Success by Expanding the Brand
(marketing strategy of leading spice maker)
New York Times
Posted:
September 20, 2012
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Wal-Mart to Stop Selling Kindles and Other Amazon-Branded Products
(supplier turns strong competitor)
Los Angeles Times
Posted:
September 20, 2012
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Marketing Pros: Big Brand on Campus
(educational institutions add marketing talent)
Wall Street Journal
Posted:
September 2, 2012
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How Vizio Conquered TV
(achieving marketing success)
Fortune
Posted:
July 26, 2012
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Small Generic Drug Firms Need Niches to Survive Looming Price War
(strategy when facing price competition)
Reuters
Posted:
July 24, 2012
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Newism
(marketers address consumers' need for new products)
Trendwatching
Posted:
July 12, 2012
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Promoting Nutrition, Disney to Restrict Junk-Food Ads
(places restrictions across all media properties)
New York Times
Posted:
June 6, 2012
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Learning to Chase Online Word of Mouth
(monitoring and reacting to social media)
New York Times
Posted:
May 31, 2012
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For Oreo, Cadbury and Ritz, a New Parent Company
(adopts a new name to reflect global company)
New York Times
Posted:
May 24, 2012
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Soda Makers Scramble to Fill Void as Sales Drop
(facing declining market)
New York Times
Posted:
May 17, 2012
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Kellogg's Completes Major Brand Overhaul
(the need for product changes and innovations)
Forbes
Posted:
May 17, 2012
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Gum Goes From Humdrum to Teen Fashion Statement
(companies try new approach to grow sales)
USA Today
Posted:
May 10, 2012
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