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Studios Struggle to Rein in Movie Marketing Costs
Los Angeles Times
Posted:
April 25, 2009
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Recessionary Times Call for Recessionary Marketing
(how major companies are handling the economic downturn)
ECommerce Times
Posted:
March 26, 2009
|
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L.A. Designers Get Personal to Cope With the Economy
(try new approaches for marketing)
Los Angeles Times
Posted:
March 14, 2009
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Making the Cut
(budgeting during a recession)
Nielsen Insights
Posted:
March 14, 2009
|
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Foreclosed Houses Haunt Home Builders
(home builders face tough marketing challenges)
Wall Street Journal
Posted:
March 12, 2009
|
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Coke, Pepsi Ready for New Round of Soda Wars
(see recession as an opportunity)
MSNBC
Posted:
February 7, 2009
|
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The Secret To Selling When Nobody's Buying
(marketing strategy for recessionary times)
NPR
Posted:
January 15, 2009
|
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Marketing Broadway: Selling Hope for a Song
New York Times
Posted:
December 13, 2008
|
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Direct-To-Consumer Advertising Works
(marketing drug products directly to consumers)
MillwardBrown
Posted:
December 13, 2008
|
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A Cult BBQ Brand Stages a Comeback
(challenges of re-establishing a brand)
Fortune
Posted:
November 21, 2008
|
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Marketers Take a Softer Tack to Reach Uneasy Consumers
(adjust approach in tough economic times)
Wall Street Journal
Posted:
November 8, 2008
|
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A Breakaway Opportunity for Inferior Products
(reasons to market a lower end product)
Strategy and Business
Posted:
November 5, 2008
|
|
How Financial Services Marketers Should Deal With Crisis of Confidence
(in PDF format)
Prophet
Posted:
October 16, 2008
|
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Krispy Kreme Hopes to Heat Up Sales With Ice Cream
(struggling firms tries new strategy)
USA Today
Posted:
September 25, 2008
|
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Liz Claiborne's High Fashion Stumble
(problems with strategy change)
Fortune
Posted:
September 20, 2008
|
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Online Auctions, Part 2: The eBay Diaspora
(strategy change at eBay - Part 1 of series is also available)
ECommerceTimes
Posted:
September 12, 2008
|
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Theaters Look Beyond Movies To Fill Seats
(test new strategy to attract customers)
NPR
Posted:
September 12, 2008
|
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Rakontur Films' Marketing Strategy
(marketing of small film production company)
BusinessWeek
Posted:
September 6, 2008
|
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Frozen Yogurt War De-Thaws, Tart New Brands Hit US
(new model for old idea)
Associated Press (via Google)
Posted:
August 23, 2008
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Disney to Target Boys With Rebranded Cable Channel
(strategy shift from Toon Disney to Disney XD)
Los Angeles Times
Posted:
August 8, 2008
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