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Cheap Photo Sites Pit Amateurs vs. Pros
(competition in the photo industry)
BusinessWeek
Posted:
August 1, 2008
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Wine Marketing Goes High-Tech
CNN
Posted:
July 11, 2008
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Candy a Sweet Spot in Sour Economy
(candy industry remains strong in tough times)
ABC News
Posted:
June 27, 2008
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Marketing Effectiveness: Beyond the Short Term
(understanding long term effect of marketing - PDF format)
MillwardBrown
Posted:
June 13, 2008
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Show, Don’t Tell, Marketing Strategy Gains Momentum
(letting customers experience the product before they buy)
San Diego Business Journal
Posted:
May 22, 2008
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Marketing During Recession: Survival Tactics
(PDF format)
MillwardBrown
Posted:
May 2, 2008
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The Hard Sell: How to Market Products That Are No Longer Popular
Knowledge @ Wharton
Posted:
April 30, 2008
|
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What's Next for Newsmagazines?
(searching for a new strategy)
Wall Street Journal
Posted:
April 4, 2008
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New Life for Tired Brands
(assessing value of old brands)
Strategy + Business
Posted:
April 2, 2008
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Allocating Marketing Resources
(an academic look at marketing decision making - PDF format)
Harvard B-School Working Knowledge
Posted:
March 14, 2008
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For a New Brand, Pepsi Starts the Buzz Online
New York Times
Posted:
March 14, 2008
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Apparently, You Can Be Too Sexy
(Victoria Secret evaluates marketing strategy)
Wall Street Journal
Posted:
February 29, 2008
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Now's Not the Time to Trim Marketing Budgets
(decisions in tough economic times)
Reuters
Posted:
February 26, 2008
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The Influencers
(trends and people affecting planning)
Entrepreneur Magazine
Posted:
February 22, 2008
|
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Out of the Black Box: Marketing a Product with a Warning Box
(marketing under tight restrictions)
Pharmaceutical Executive
Posted:
February 15, 2008
|
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Marketing Effectiveness: It's More Than Just ROI
(measuring the financial impact of marketing - PDF format)
MillwardBrown
Posted:
February 15, 2008
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Private Label Brands Dominate When Exclusivity and Extendability Converge
(creating a successful private label strategy)
Package Design
Posted:
February 14, 2008
|
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Super Bowl Is Crunch Time For Doritos' Risky Youth Strategy
Wall Street Journal
Posted:
February 1, 2008
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Starbucks Closes Stores, Makes Changes As Sales Cool
(changing marketing strategy)
USA Today
Posted:
February 1, 2008
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Why Sex Sells More Than Ever
(growth in the adult entertainment industry)
ABC News
Posted:
January 25, 2008
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