|
Hotels Play Up Golf Angle for Meetings
USA Today
Posted:
January 16, 2008
|
|
McDonald’s Coffee Bars to Take on Starbucks
(more coffee wars)
MSNBC
Posted:
January 10, 2008
|
|
The Art of Reconnaissance
(competitive research at trade shows)
Exhibitor Magazine
Posted:
January 4, 2008
|
|
Battle Brews for Your Coffee-Drinking Habit
(competition in retail coffee industry)
USA Today
Posted:
December 20, 2007
|
|
The Customer Connection: The Global Innovation 1000
(innovators and their strategies for innovating)
Strategy+Business
Posted:
November 30, 2007
|
|
P&G Moves Tummy Pill Into Stores
(taking a different approach to launching a new product)
Cincinnati Enquirer
Posted:
November 29, 2007
|
|
Coffee Clash: McDonald's Takes on Starbucks
(strategy for taking on top brand)
MSNBC
Posted:
November 20, 2007
|
|
Consumer Products Double Down on Brands
(combining brands)
MSNBC
Posted:
November 16, 2007
|
|
Staying at Home
(growth older home care market)
Franchise Times
Posted:
November 9, 2007
|
|
Zippo Has Diversified Its Business After 75 years
(salvaging a business in light of social pressure)
Pittsburgh Post-Gazette
Posted:
November 2, 2007
|
|
Keep Them in the Fold
(the concept of continuity marketing)
Target Marketing Magazine
Posted:
October 25, 2007
|
|
One-Hit Wonders
(focusing a business on only one type of product)
Entrepreneur Magazine
Posted:
October 18, 2007
|
|
Majority of B-to-B Marketers Lack Crisis Plan
B to B Magazine
Posted:
October 16, 2007
|
|
Marketer's of the Year 2007
(in PDF format)
Brandweek
Posted:
October 12, 2007
|
|
Industry Embraces, Caters to Biker Chicks
(growing market in motorcycle industry)
NPR
Posted:
October 12, 2007
|
|
The Big Record Labels' Not-So-Big Future
(how music industry is responding to competitive threats)
BusinessWeek
Posted:
October 12, 2007
|
|
Music Industry Finds New Beat in Online Recommendations
(effects of online word-of-mouth on music sales)
USA Today
Posted:
October 10, 2007
|
|
Microsoft Takes Aim at Google’s Ad Supremacy
New York Times
Posted:
September 26, 2007
|
|
Think Big
(ideas for creating a strong market positions)
Wall Street Journal
Posted:
September 19, 2007
|
|
Ending the Bitter Feud Between Sales and Marketing
Sales & Marketing Management
Posted:
September 19, 2007
|
