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Selling P&G
(marketing strategy at Procter & Gamble)
Fortune
Posted:
September 6, 2007
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Patience Wears Thin at AOL Over Repositioning
(questioning new strategy)
MSNBC
Posted:
August 24, 2007
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Next Step: Create the Demand
(more on how drug companies market to consumers)
Los Angeles Times
Posted:
August 7, 2007
|
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In Short, Marketing Works
(effect of marketing in pharmaceutical industry)
Los Angeles Times
Posted:
August 3, 2007
|
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Fad Marketing's Balancing Act
(using short term product strategy)
BusinessWeek
Posted:
July 27, 2007
|
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The Drug Advertising Debate
(move to restrict direct-to-consumer advertising)
BusinessWeek
Posted:
July 20, 2007
|
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Dell's Marketing Makeover
(regaining lost ground)
BusinessWeek
Posted:
July 13, 2007
|
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iPhone: How Apple Created a Frenzy
Seattle Times
Posted:
June 29, 2007
|
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Burger King Cooks Up a Rebound Strategy
(revamping marketing strategy)
MSNBC
Posted:
June 19, 2007
|
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New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?
(when to announce new products)
Knowledge @ Wharton
Posted:
June 15, 2007
|
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Marketers Are Joining the Varsity
(marketing to high school sports teams)
New York Times
Posted:
June 12, 2007
|
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Is Wal-Mart Too Cheap for Its Own Good?
(problems with changing strategy)
New York Times
Posted:
June 1, 2007
|
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Monsoon Marketing
(quality over low price)
FastCompany
Posted:
April 13, 2007
|
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Procter and Gillette Learn From Each Other’s Marketing Ways
(what happens after a merger)
New York Times
Posted:
April 13, 2007
|
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Saving Starbucks' Soul
(reassessing company's core mission)
BusinessWeek
Posted:
March 30, 2007
|
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A New Spin For an Old Brand
(resurrecting a famous golf brand)
San Diego Union
Posted:
March 30, 2007
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How to Fight Big Rivals: Play Up Style and Service
WSJ Startup Journal
Posted:
March 28, 2007
|
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Is Pharmaceutical Marketing Really Mass Marketing?
(why pharmaceutical marketing is not like consumer products marketing)
ABC News
Posted:
March 23, 2007
|
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Borders Dumps Amazon, Heads for Web
(when partners turn competitors)
ECommerce Times
Posted:
March 23, 2007
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Nintendo's Wii Sparks Secondary Industry
(th market for complementary products)
WSJ StartupJournal
Posted:
March 20, 2007
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