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It's All in the Jeans
(competition in a growth market for premium denim)
CNN
Posted:
February 23, 2007
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How Yahoo Blew It
(marketing decisions in hindsight)
Wired
Posted:
February 2, 2007
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Food Fight: More Competition, More Choices
(competition in the grocery industry)
MSNBC
Posted:
January 30, 2007
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The Myth of Market Share: Can Focusing Too Much on the Competition Harm Profitability?
Knowledge @ Wharton
Posted:
January 26, 2007
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Honey, I Shrunk the Ad Campaign
(mobile ads in the pharma industry)
ABC News
Posted:
January 10, 2007
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Make a New Plan, Stan
(importance of a plan for e-retailers)
Internet Retailer
Posted:
January 10, 2007
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Yuck: The Taste of Success
(turning a bad feature into a good one)
BrandChannel
Posted:
December 14, 2006
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Wal-Mart Ad Search, Take 2
(when a marketing executive doesn't work out)
USA Today
Posted:
December 13, 2006
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Pharma Branding: What's the Diagnosis?
ABC News
Posted:
December 7, 2006
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Wal-Mart With Wings
(Ryanair)
BusinessWeek
Posted:
November 17, 2006
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NASCAR's Growth Slows After 15 Years in the Fast Lane
USA Today
Posted:
November 17, 2006
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Big Rivals Can Open Up Markets
(when small companies need big companies to grow markets)
WSJ Startup Journal
Posted:
November 10, 2006
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Emotional Connection
(reaching the female customer in drug industry)
ABC News
Posted:
November 3, 2006
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Would You Like Some Golf Balls With That Ticket?
(more revenue through cross selling)
USA Today
Posted:
November 1, 2006
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Music Downloads Drive a Back-Catalog Business Opportunity
(turning old music into digital gold - Audio clip)
NPR
Posted:
October 31, 2006
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Will the "Long Tail" Work for Hollywood?
(selling the less popular films)
Harvard B-School Working Knowledge
Posted:
October 27, 2006
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Disney to Make Food Healthier for Kids
(limiting use of company branding license)
USA Today
Posted:
October 19, 2006
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Turning a Fad Product Into a Brand of Apparel
(challenges of building a brand)
WSJ Startup Journal
Posted:
September 27, 2006
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Marketing Higher Education Gets Sophisticated
(audio clip)
NPR
Posted:
September 15, 2006
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How, When, and Why Physicians Consume Information
(understanding how doctors use marketing information)
ABC News
Posted:
September 14, 2006
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