|
How McDonald’s Came Back Bigger Than Ever
(success by adjusting marketing strategy)
New York Times
Posted:
May 10, 2012
|
|
Marketing Budgets Rise for Some Giants
(many companies are forecasting stronger demand)
New York Times
Posted:
February 21, 2012
|
|
J.C. Penney Gets Rid of Hundreds of Sales
(alters its pricing strategy)
Time
Posted:
January 28, 2012
|
|
In Hawaii, a Bid to Sell Each Island as Unique
(adjustment to marketing strategy)
New York Times
Posted:
January 28, 2012
|
|
Kodak Failed By Asking The Wrong Marketing Question
(how company lost focus)
Forbes
Posted:
January 24, 2012
|
|
12 Ways to (Legally) Spy on Your Competitors
(researching the competition)
Entrepreneur Magazine
Posted:
November 18, 2011
|
|
A Brand That Takes a Stand
(examples of cause marketing)
New York Times
Posted:
October 29, 2011
|
|
McRib Faithful Hail Return of a McDonald's Hit
(continues to follow strategy of limiting availability)
Los Angeles Times
Posted:
October 26, 2011
|
|
Under Armour Gets Serious
(history of leading marketer)
Fortune
Posted:
October 26, 2011
|
|
News Trends Tilt Toward Niche Sites
(the changing market for news)
New York Times
Posted:
September 13, 2011
|
|
New Retail Strategies: Offering a Better Fit for Today's Careful Consumers
(examples of companies adjusting as market changes)
Knowledge @ Wharton
Posted:
September 1, 2011
|
|
How Alignment Helped Sales Win
(getting marketing and sales departments to work together)
Forbes
Posted:
August 17, 2011
|
|
How Mobile Is Your Marketing?
(how mobile fits in marketing strategy)
Target Marketing Magazine
Posted:
July 7, 2011
|
|
Classy Examples
(the challenge of selling high-end brands online)
Internet Retailer
Posted:
June 8, 2011
|
|
How to Disrupt an Overlooked Market
(innovators at pricing)
BusinessWeek
Posted:
June 8, 2011
|
|
2 Hoteliers Form Partnerships to Enhance Luxury Image
(see marketing value in partnering with other industries)
New York Times
Posted:
June 8, 2011
|
|
25 Ways of Downloading Angry Birds
(pricing strategy of popular game)
Fortune
Posted:
June 6, 2011
|
|
How Small Companies Are Marketing Through Facebook
(social media marketing)
Entrepreneur Magazine
Posted:
May 26, 2011
|
|
The Art of Selling a Yucky Product
(marketing a challenging product idea)
Wall Street Journal
Posted:
May 16, 2011
|
|
Starbucks Targets Folks Who Shun Starbucks
(how Seattle's Best coffee expanded its market)
BusinessWeek
Posted:
April 27, 2011
|
