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AOL Casts Its Fate With Ads
BusinessWeek
Posted:
August 4, 2006
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The Maturation of MRM
(managing with marketing resource management technology)
destination CRM
Posted:
August 3, 2006
|
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How to Market to Attorneys
ABC News
Posted:
August 3, 2006
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Queen Of Pop
(reviving Coke)
BusinessWeek
Posted:
July 28, 2006
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Why Old-School Marketing Still Dominates
(traditional methods still important)
BusinessWeek
Posted:
July 19, 2006
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More Marketing To Gays
(marketing trends in travel industry)
ABC News
Posted:
July 17, 2006
|
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Ad Ratios and Budgets Grow
(results of annual spending survey)
B to B Magazine
Posted:
July 10, 2006
|
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Churches Try Marketing to Get Their Word Out
ABC News
Posted:
July 10, 2006
|
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Marketers Aim for Engaged Consumers
(strategies for getting customers involved)
USA Today
Posted:
June 20, 2006
|
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Six Flags CEO Waves the Signal Flag for Families
(adjusting strategy)
USA Today
Posted:
June 16, 2006
|
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If You Were in Charge, How Would You Market These Products?
(important considerations in marketing planning)
Knowledge @ Wharton
Posted:
June 2, 2006
|
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Movie Theaters: Extreme Makeover
Fortune
Posted:
May 26, 2006
|
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Fast Talk: Good Sports
(insights into sports marketing)
FastCompany
Posted:
May 18, 2006
|
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Multicultural Marketing
Target Marketing Magazine
Posted:
May 4, 2006
|
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Getting the CEO to Get Marketing
(dealing with non-marketers)
Industrial Distribution
Posted:
May 1, 2006
|
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Competitive Research, Intelligence, and Search Marketing
(online competitive intelligence)
ABC News
Posted:
April 28, 2006
|
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Hannibal, CMO
(leadership issues in marketing)
CMO
Posted:
April 21, 2006
|
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The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer
Knowledge@Wharton
Posted:
April 21, 2006
|
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How to Reach Showbiz Execs
(marketing to the entertainment industry)
ABC News
Posted:
April 14, 2006
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Settlement Money Used to Educate Doctors About Drug Marketing
Boston Globe
Posted:
April 14, 2006
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