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Marketing Designer Meat
Business2.0
Posted:
April 13, 2006
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Studios Look Ahead of the Trailers
(marketing in the movie industry)
ABC News
Posted:
April 7, 2006
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Marketing Strategy: Let Big Partners Do It
(letting others do the selling)
WSJ Startup Journal
Posted:
March 31, 2006
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Newspapers Try to Lure New, Young Readers
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
March 22, 2006
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Playing Defense
(marketing as a defensive strategy)
Inc Magazine
Posted:
March 22, 2006
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New Research Explores Multi-Sided Markets
(markets requiring more than one target market)
Harvard B-School Working Knowledge
Posted:
March 17, 2006
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Can Marketing Mystery Help Sell Elmo?
(marketing a secret toy)
Newsday
Posted:
February 20, 2006
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CPG Marketers Find Web Is Place to Build Relationships
(consumer products companies and online marketing)
DMNews
Posted:
February 17, 2006
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Static at XM Satellite Radio
(the price of acquiring customers)
BusinessWeek
Posted:
February 17, 2006
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Sirius Satellite Radio and Howard Stern Go Ear to Ear with XM
(branding and financial analysis)
Knowledge@Wharton
Posted:
February 9, 2006
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Selling A Cause? Better Make It Pop
(marketing by not-for-profits)
BusinessWeek
Posted:
February 9, 2006
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Anheuser-Busch is Rethinking its Marketing Strategy
The Buffalo News
Posted:
February 6, 2006
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How to Tackle a New Market
Entrepreneur Magazine
Posted:
January 18, 2006
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Lean Machine
(six sigma in marketing)
CMO Magazine
Posted:
January 9, 2006
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The Popcorn Palace Economy
(generating sales at movie theaters)
Slate
Posted:
January 6, 2006
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Appliance Makers Marketing With Tourism
Wall Street Journal (via Hartford Courant)
Posted:
December 30, 2005
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Creating a Marketing-I.T. Partnership
CRM Daily
Posted:
December 28, 2005
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Marketing Priorities, Plans Include Boosting Budgets
(spending for 2006)
BtoB
Posted:
December 14, 2005
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Why Coke Has Real Problems
BusinessWeek
Posted:
December 12, 2005
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Narnia Marketing Follows The Passion's Successful Example
Orlando Sentinel (via Monterey Herald)
Posted:
December 12, 2005
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