|
Marketing With a Twist
(design and arts in marketing)
Miami Herald
Posted:
December 5, 2005
|
|
Why Marketing ROI Misses the Mark
(measuring marketing effectiveness)
CMO Magazine
Posted:
December 2, 2005
|
|
Marketing Rosa Parks: It's a Fine Line
(marketing deceased celebrities)
The Detroit News
Posted:
November 28, 2005
|
|
Getting Noticed
(need for marketing by doctors and accountants)
BusinessWeek
Posted:
November 25, 2005
|
|
Feature Film Marketing
(new movie promotion strategies)
ABC News
Posted:
November 23, 2005
|
|
Alcohol makers on Tricky Path in Marketing to College Crowd
USA Today
Posted:
November 17, 2005
|
|
Ten Marketing Ideas from Academia
TopTechNews
Posted:
November 7, 2005
|
|
Experience Preferred
(experiental marketing)
CMO Magazine
Posted:
November 1, 2005
|
|
AOL: In Search of a New Strategy
Knowledge @ Wharton
Posted:
October 26, 2005
|
|
How to Market to Physicians
ABC News
Posted:
October 17, 2005
|
|
Disaster Marketing: Making a Profit from Hurricanes
(audio clip)
NPR
Posted:
October 13, 2005
|
|
Why Is Microsoft Afraid of Google?
Knowledge @ Wharton
Posted:
October 11, 2005
|
|
Magic Potion
(consumer products at Disney)
CMO Magazine
Posted:
October 7, 2005
|
|
Inside Microsoft's Marketing Machine
ClickZ
Posted:
September 16, 2005
|
|
Missing the Mark(et)
(marketing to doctors)
ABC News
Posted:
September 7, 2005
|
|
A Balanced Scorecard Approach To Measure Customer Profitability
Harvard B-School Working Knowledge
Posted:
August 14, 2005
|
|
Marketing to Hospitality
ABC News
Posted:
August 10, 2005
|
|
McDonald’s Pitching Healthier Lifestyle
Los Angeles Times (via Journal Gazette)
Posted:
August 2, 2005
|
|
Fries With That Fruit?
(McDonalds marketing strategy)
Los Angeles Times
Posted:
July 19, 2005
|
|
The Doom-Defying, Two-Fisted Marketing of Fantastic Four
Wired Magazine
Posted:
July 14, 2005
|
