|
Pencil Company Sharpens Marketing Approach
(audio story)
NPR
Posted:
July 6, 2005
|
|
Five Steps to Marketing Success
CNN
Posted:
July 6, 2005
|
|
Rescuing Products with Stealth Positioning
Harvard B-School Working Knowledge
Posted:
June 14, 2005
|
|
Plan Your Marketing Strategy Well
Business Review - Albany
Posted:
June 7, 2005
|
|
It Seemed Like a Good Idea at the Time
(famous product failures)
MSNBC
Posted:
April 24, 2005
|
|
Super Idea Needs a Plug
(need for marketing plan)
Houston Chronicle
Posted:
March 16, 2005
|
|
Food Fight: Obesity Raises Difficult Marketing Questions
Knowledge @ Wharton
Posted:
February 23, 2005
|
|
Connecting Marketing Metrics to Financial Consequences
(registration req.)
Knowledge @ Wharton
Posted:
November 23, 2004
|
|
The Bang for Your Marketing Buck
BusinessWeek
Posted:
November 16, 2004
|
|
Bypass Marketing: Are Docs Influenced?
Harvard B-School Working Knowledge
Posted:
November 8, 2004
|
|
Hello Kitty: A Marketing Sensation Grows Up
(includes audio)
National Public Radio
Posted:
November 5, 2004
|
|
Bull's-Eye: Target's Cheap-Chic Strategy
Harvard B-School Working Knowledge
Posted:
August 18, 2004
|
|
Hotels Bring Out Big Fluff in Bed Wars
Detroit Free Press
Posted:
August 18, 2004
|
|
Does NASCAR Now Care More About Marketing Than Racing?
ABC News
Posted:
August 12, 2004
|
|
Liquor Industry Gets Marketing Help From Government
ABC News
Posted:
July 26, 2004
|
|
A New Marketing Strategy For Live Music Performances
AdAge
Posted:
July 13, 2004
|
|
Marketing God: Churches Try New Approaches, Mass Marketing
ABC News
Posted:
July 10, 2004
|
|
A Marketer's Dream: Your Cell Phone
BusinessWeek
Posted:
July 1, 2004
|
|
Prince Reaches Out 2U With Marketing That's All His
USA Today
Posted:
June 24, 2004
|
|
Three-Pronged 'E-City' Initiative Born
ABC News
Posted:
June 19, 2004
|
