Marketing Planning and Strategy

Listed below are Internet stories and news items associated with the Marketing Planning and Strategy topic area.

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Controversy Hollywood's Newest Marketing Tool Hollywood Reporter Posted: June 11, 2004
Study: Most Tech Marketers Don't Measure ROI DM News Posted: June 4, 2004
The Strategic Role of Marketing Harvard B-School Working Knowledge Posted: June 2, 2004
Can Burger King Rekindle the Sizzle? Harvard B-School Working Knowledge Posted: May 14, 2004

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