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P&G's Pringles Chips Headed to Diamond Foods
(P&G moves away from selling food products)
USA Today
Posted:
April 5, 2011
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Sweet! America's Top 10 Brands of Soda
(strategy of top soda brands)
MSNBC
Posted:
March 26, 2011
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Savvy Marketers Let Consumers Call the Shots
(getting customers involved in product development)
USA Today
Posted:
March 24, 2011
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McCormick's Alan D. Wilson on Pricing, Innovation and the 'Romance of Spice'
(marketing issues faced by spice maker)
Knowledge @ Wharton
Posted:
March 3, 2011
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The Rise Of The Chief Customer Officer
(new job title)
Forbes
Posted:
February 17, 2011
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10 Marketing Trends Popping Up in 2011
(upcoming marketing tactics)
USA Today
Posted:
January 26, 2011
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Sealy Adopts a Simmons Technology, and a Mattress Battle Erupts
(new bed product may be old bed product)
New York Times
Posted:
January 26, 2011
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From Retired Brands, Dollars and Memories
(auctioning of retired brand names)
New York Times
Posted:
December 10, 2010
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How Angry Birds Will Soon Make $1 Million a Month
(revenue models for popular smartphone app)
Fortune
Posted:
December 7, 2010
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11 Crucial Trends For 2011
(marketing predictions)
Trendwatching
Posted:
December 2, 2010
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Does McRib's Limited Availability Make It So Popular?
(scarcity as a marketing strategy)
USA Today
Posted:
December 1, 2010
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Why Your Toilet Paper is Shrinking
(reducing product size instead of increasing cost)
Fortune
Posted:
November 10, 2010
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With New Home Page, AOL Tries to Entice Advertisers
(change focus to draw more visitors and advertisers)
New York Times
Posted:
October 30, 2010
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Rejection by N.B.A. Gives New Shoes Even Greater Bounce
(high price sneaker attracts attention)
New York Times
Posted:
October 26, 2010
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Wal-Mart Sees Small Stores in Big Cities
(new strategy for reaching urban customers)
Wall Street Journal
Posted:
October 14, 2010
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Has Walmart's Price Chopping Come to an End?
(negative effects of cutting price)
Time
Posted:
October 12, 2010
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From Four Wheels to Two: Has Mini Gone Too Far?
(questioning a new product strategy)
Time
Posted:
September 29, 2010
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Goya Aims to Expand the Neighborhood
(ethnic brand looks to expand its market)
New York Times
Posted:
September 24, 2010
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Wal-Mart to Roll Out Smaller Stores in Urban Areas
(strategy to reach new markets)
Los Angeles Times
Posted:
September 23, 2010
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Marketing Fanciful Items in the Lands of Make Believe
(top brands enter virtual goods market)
New York Times
Posted:
September 7, 2010
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