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What Went Wrong at Burger King
(problems with marketing strategy)
Fortune
Posted:
September 7, 2010
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Sales Stalling, Smart Takes to the Street
(car company adjusts strategy as sales slide)
MSNBC
Posted:
August 19, 2010
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How LEGO Revived Its Brand
(recovering from hard times)
BusinessWeek
Posted:
July 26, 2010
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A Marketing Revolution in Real Estate
(changing strategy for real estate agents)
New York Times
Posted:
July 6, 2010
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How to Plan a Product-Launch Event
(building awareness for a new product)
Inc. Magazine
Posted:
June 23, 2010
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Nestle Takes Legal Action on Sara Lee Coffee Capsules
(reacts to competitive challenge)
BusinessWeek
Posted:
June 16, 2010
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No. 2 Rental Chain Hollywood Video to Close
(changing market leads to retail failure)
MSNBC
Posted:
May 11, 2010
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Trail of Tiers: How Procter & Gamble Made Cheap, New Products to Buck the Recession
(adjusting product decisions)
Fortune
Posted:
May 11, 2010
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Trying to Move Up From a Fast-Talking, Buy-Now Approach
(from infomercial to mainstream advertisement)
New York Times
Posted:
May 4, 2010
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Ten Legendary Car Flops
(product failures)
Forbes
Posted:
April 28, 2010
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New Twitter Topic: Ads Appear On Site
(attempts to monetize its service)
Los Angeles Times
Posted:
April 14, 2010
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Crowdsourcing Gets Companies Cheap Help Online
(shift marketing activities to the public)
USA Today
Posted:
April 1, 2010
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Once-Fading MySpace Focuses on Youthful Reincarnation
(re-positioning strategy)
USA Today
Posted:
March 11, 2010
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Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Knowledge @ Wharton
Posted:
March 5, 2010
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Marketing to the Millennials
(marketing to a generation)
New York Times
Posted:
March 5, 2010
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The North Face To Begin Texting Customers
(employees technique for geographic text messaging)
Brandchannel
Posted:
February 24, 2010
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Marketing to the Ubiquitous Cellphone
(ideas for mobile marketing)
E-Commerce Times
Posted:
February 24, 2010
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Comcast's New Name: Rated X?
(problem with name change)
Time
Posted:
February 10, 2010
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The War Over e-Book Pricing
(competition in the product growth stage)
Fortune
Posted:
January 22, 2010
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The Times to Charge for Frequent Access to Its Web Site
(effort to monetize content)
New York Times
Posted:
January 20, 2010
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