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P&G to Sell Directly to Customers on Web site
(testing possible new distribution channel)
MSNBC
Posted:
January 15, 2010
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Zappos Retails Its Culture
(selling a successful marketing business model)
BusinessWeek
Posted:
January 5, 2010
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TomTom Needs Direction In The Navigation Category
(responds to competitive pricing pressure)
Brandchannel
Posted:
December 17, 2009
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AOL Revamping Its Logo, Hoping to Revive the Brand
(re-brands the famous logo)
New York Times
Posted:
November 23, 2009
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Taking on the Big Dogs
(small online retailers battle for their share)
Internet Retailer
Posted:
October 7, 2009
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Reader's Digest Looks To Web To Revive Storied But Staid Brand
(moves to web to survive)
Brandchannel
Posted:
September 23, 2009
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Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising
(responds to down economy is paying off)
USA Today
Posted:
September 11, 2009
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Sony's Reader Daily Edition takes on Amazon's Kindle
(the hot market for e-books)
USA Today
Posted:
August 26, 2009
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After Dolls Taken Away, Bratz Maker Tries Again
(company struggles to make a comeback after legal loss)
MSNBC
Posted:
August 4, 2009
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Microsoft to Open Stores in Arizona, California
(moves into the retail business)
USA Today
Posted:
July 30, 2009
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The Profits and Perils of Supplying to Wal-Mart
(focus on understanding supplier contracts)
BusinessWeek
Posted:
July 17, 2009
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Despite New Flavors, Pringles Faces Crunch Time
(speculation of whether brand is being prepared to be sold)
MSNBC
Posted:
July 15, 2009
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Twitter Outsources Ad Model Development
(look for help from outside)
BrandWeek
Posted:
July 14, 2009
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Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
(understanding the Google business model)
Wired
Posted:
June 6, 2009
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Marketing During Recession: Planning on Recovery
(in PDF format)
MillwardBrown
Posted:
June 6, 2009
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Wal-Mart Moves Upmarket
(sees more upscale customers)
BusinessWeek
Posted:
June 6, 2009
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P&G Looks Beyond Premium Goods
(adjusts strategy in weak economy)
Wall Street Journal
Posted:
May 30, 2009
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Target to Get Into Food Fight With Wal-Mart
(lower growth forces change in strategy)
MSNBC
Posted:
May 28, 2009
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Marketing Budgets in Flux
(lower budgets leads to more selective spending)
B-to-B Magazine
Posted:
May 9, 2009
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Old Spice Smells Like a Billion Bucks
(strategies that revived an old product)
Fast Company
Posted:
May 1, 2009
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