Planning with the PLC

Listed below are Internet stories and news items associated with the Planning with the Product Life Cycle topic area.

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Gum Goes From Humdrum to Teen Fashion Statement (companies try new approach to grow sales) USA Today Posted: May 10, 2012
Social-Media Start-Ups Find It Harder to Stand Out (saturated market) USA Today Posted: September 21, 2011
A Wine Brand Creates a New Theme to Help Spur Growth (adjusting marketing strategy to spur growth) New York Times Posted: September 1, 2011
Crowded Coupon Industry Competes for Users (example of growth stage of PLC) MSNBC Posted: May 10, 2011
Cisco to Close Flip Video-Camera Business (consumers usage changes to using smartphones) USA Today Posted: April 14, 2011
After Building an Audience, Twitter Turns to Ads (decision to build revenue) New York Times Posted: October 12, 2010
From Four Wheels to Two: Has Mini Gone Too Far? (questioning a new product strategy) Time Posted: September 29, 2010
Sam's Club to Use Wi-Fi to Push TVs (will push new Internet-enabled TVs) Wall Street Journal Posted: August 10, 2010
Chrysler's PT Cruiser Hits End of the Road (end of the line for once trendy car) MSNBC Posted: July 10, 2010
The War Over e-Book Pricing (competition in the product growth stage) Fortune Posted: January 22, 2010
Amazon's Big Kindle Steps Into Global Arena (expanding product distribution in growth market) E-Commerce Times Posted: January 7, 2010

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