A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company's founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.
Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision
$1.99 USD - Eligible educators can request a Free Educator Review Copy of this case by clicking here.
Students and others can purchase this case by clicking here.
Image by Michel Gamache