Mini-Case Study Snappy Snacks

Summary:

Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

 

Potential Discussion Topics:

new product introduction, gaining retail distribution, niche marketing, product management, pricing strategy

Cost:

$1.99 USD  - Eligible educators can request a Free Educator Review Copy of this case by clicking here.

To Purchase: 

Students and others can purchase this case by clicking here.

Original Image by USDAgov