KnowThis.com offers our own Marketing Mini-Cases covering a wide-range of marketing isssues. Below is a list of our current offerings.  To purchase a case click on the Buy Now button.

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California Playsets

California Playsets Case StudySummary: Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive word-of-mouth promotion and intense personal selling.

Cost:  $1.99

Content Type: Downloadable PDF file

 

Snappy Snacks

Snappy Snacks Case StudySummary: Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

Cost:  $1.99

Content Type: Downloadable PDF file

 

The Perfect Pasta Producers of Pittsburgh

4ps case studySummary: A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the situation.

Cost:  $1.99

Content Type: Downloadable PDF file

 

The Always-On-Time Delivery Company

aot case studySummary: A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

Cost:  $1.99

Content Type: Downloadable PDF file

 

Athletes Attire

athletes attire case studySummary: A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company's founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Cost:  $1.99

Content Type: Downloadable PDF file