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Wal-Mart Gets Schooled: Retailer Expands Tiny On-Campus Format
(market testing of retail concept)
NBC News
Posted:
January 24, 2013
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Nielsen and Twitter Partner to Measure Social TV Audience
(leading TV researcher to capture social media buzz)
Los Angeles Times
Posted:
December 18, 2012
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
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Social Media Are Giving a Voice to Taste Buds
(using social media to conduct market research)
New York Times
Posted:
August 2, 2012
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Google Launches Customer Survey Tool
(low cost survey tool)
DM News
Posted:
April 5, 2012
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What Neuroscience Tells Us About Consumer Desire
(advanced customer research)
Harvard B-School Working Knowledge
Posted:
March 28, 2012
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When Businesses Can’t Stop Asking, ‘How Am I Doing?’
(customers react to too many surveys)
New York Times
Posted:
March 21, 2012
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Burger King Tries Home Delivery
(test marketing new distribution channel)
USA Today
Posted:
January 17, 2012
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E*Trade’s Baby Creates the Most Online Buzz
(research report indicates top ads)
New York Times
Posted:
December 29, 2011
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Five Affordable Consumer Research Tools
(inexpensive methods for doing customer research)
Entrepreneur Magazine
Posted:
December 9, 2011
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A New Way to Gain Customer Insights
(using conjoint analysis in marketing research)
Strategy+Business
Posted:
November 18, 2011
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12 Ways to (Legally) Spy on Your Competitors
(researching the competition)
Entrepreneur Magazine
Posted:
November 18, 2011
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Creating Online Ads We Want to Watch
(use of eye-tracking technology to evaluate ads)
Harvard B-School Working Knowledge
Posted:
October 12, 2011
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P&G Shapes the Store
(using virtual shopping in marketing research)
Consumer Goods Technology
Posted:
September 23, 2011
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NeuroFocus Uses Neuromarketing To Hack Your Brain
(inside growing area for market research)
FastCompany
Posted:
September 8, 2011
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At Comic-Con, a Testing Ground for Toymakers
(market testing at leading consumer convention)
New York Times
Posted:
July 21, 2011
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Listen Up
(methods for monitoring customers' online conversations)
Internet Retailer
Posted:
June 8, 2011
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Focus Groups That Look Like Play Groups
(greater involvement with research participants)
New York Times
Posted:
May 31, 2011
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Getting Closer to Customers
(methods retailers use for customer research)
Stores Magazine
Posted:
May 10, 2011
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How Real-Time Marketing Technology Can Transform Your Business
(how technology is changing market research)
Forbes
Posted:
May 8, 2011
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