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How to Use Competitive Intelligence to Gain an Advantage
(techniques for ethically gathering competitor information)
Inc. Magazine
Posted:
April 5, 2011
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How to Measure Your Brand's Online Influence
(measuring effectiveness of social media)
Inc. Magazine
Posted:
February 19, 2011
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Do Not Track Effort Could Revolutionaize Online Ad Industry
(talk of regulating of online tracking)
USA Today
Posted:
December 13, 2010
|
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In Online Privacy Plan, the Opt-Out Question Looms
(websites worry about possible limitations on customer tracking)
New York Times
Posted:
December 7, 2010
|
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FTC Endorses Do-Not-Track Option For Internet Users
(backlash to online tracking)
Los Angeles Times
Posted:
December 2, 2010
|
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How to Run a Brainstorming Session
(marketing research technique)
Inc. Magazine
Posted:
December 2, 2010
|
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How to Conduct Quantitative Market Research
(what to expect when doing quantitative research)
Inc. Magazine
Posted:
November 10, 2010
|
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Stage Set for Showdown on Online Privacy
(online privacy remain hot topic)
New York Times
Posted:
November 10, 2010
|
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How to Conduct Qualitative Market Research
(new areas for qualitative research)
Inc. Magazine
Posted:
October 26, 2010
|
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Going Where CPGs Do Research
(methods used for marketing research)
Shopper Marketing
Posted:
October 21, 2010
|
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'Cookies' Cause Bitter Backlash
(online tracking technique is scrutinized)
Wall Street Journal
Posted:
September 23, 2010
|
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Secrets Of Engaging Customers In Online Communities
(listening to customers online)
Forbes
Posted:
August 10, 2010
|
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A Magazine Tests Neuromarketing
(measure brain response to magazine covers)
New York Times
Posted:
August 9, 2010
|
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How to Use Online Tools for Customer Surveys
(doing low-cost marketing research)
Inc. Magazine
Posted:
August 9, 2010
|
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The Web's New Gold Mine: Your Secrets
(how websites tracking visitors)
Wall Street Journal
Posted:
August 3, 2010
|
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Market Researchers Get New Tool in iPad
(customer curiosity aids researchers)
USA Today
Posted:
July 29, 2010
|
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12-inch Burger? Carl's Jr., Hardee's Test Market a Foot-Long
(example of how new ideas are tested)
USA Today
Posted:
July 20, 2010
|
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A Quest to Learn What Drives Consumer Decisions
(methods for understanding consumer behavior)
New York Times
Posted:
June 30, 2010
|
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Neuroscience: A New Perspective
(eye tracking and brain measurement methods - PDF)
MillwardBrown
Posted:
June 11, 2010
|
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How to Spy on the Competition
(ways to watch competitors)
MSNBC
Posted:
June 4, 2010
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