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Consumer Groups Say Proposed Privacy Bill Is Flawed
(bill aims at customer tracking)
New York Times
Posted:
May 6, 2010
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Marketers Watch as Friends Interact Online
(targeting customers through tracking research)
Wall Street Journal
Posted:
April 20, 2010
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Neuromarketers Get Inside Buyers' Brains
(research using consumer brain activity)
CNN Money
Posted:
March 18, 2010
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Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe
(how package design change was made)
FastCompany
Posted:
February 24, 2010
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Dot-Complicated: Measuring Traffic on the Web
(understanding web analytics)
Wall Street Journal
Posted:
February 21, 2010
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Social Media and Young Adults
(in-depth marketing study)
Pew Internet & American Life Project
Posted:
February 6, 2010
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Advertisers Push Nielsen To Count Online Viewers
(a question of accurate ad viewers)
NPR
Posted:
February 3, 2010
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What Are Your Public Relations Efforts Worth?
(methods for tracking when company or product is mentioned)
Forbes
Posted:
January 5, 2010
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PBS Finally Signs Up for Nielsen Ratings
NPR
Posted:
December 21, 2009
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Too Much of a Good Thing? How Assortment Size Influences Healthy Consumer Choices
(how consumers respond to assortment size)
Knowledge @ Wharton
Posted:
December 12, 2009
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The Metric-Minded Marketer
(importance of data for marketing decision-making)
CRM Buyer
Posted:
December 5, 2009
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Nielsen to Add Online Views to Its Ratings
(looks to measure Internet traffic)
New York Times
Posted:
December 2, 2009
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Why We Look at Some Web Ads and Not Others
(eyetracking research explained)
Time
Posted:
November 10, 2009
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Cookies Sound Sweet But They Can Be Risky
(key part of tracking online users)
USA Today
Posted:
October 27, 2009
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Kids' Cereals Pour on the Sugar and Sodium
(research suggests cereal marketers spend more on least healthy products)
USA Today
Posted:
October 27, 2009
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How to Conduct a Focus Group
BusinessWeek
Posted:
October 17, 2009
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A Web Of Engagement
(measuring how customers interact with a website)
Forbes
Posted:
October 14, 2009
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Online Marketing Research: It Was the Best of Times, It Was the Worst of Times
(the value of online research panels)
FastCompany
Posted:
October 10, 2009
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Take a Chance on Experimenting
(using experimentation for new ideas)
BusinessWeek
Posted:
September 30, 2009
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Pressure Mounts on Web Tracking
(regulation being discussed)
BrandWeek
Posted:
September 9, 2009
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