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Snow Sports Participation in U.S. Dropped 6% in Latest Winter Season
(how external forces affect an industry)
Los Angeles Times
Posted:
August 2, 2012
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The 10 Fastest-Growing Retailers in America
(shows changing trend in retailing)
Time
Posted:
July 12, 2012
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Wendy’s Unseats Burger King as Second Largest Hamburger Chain
(measured in terms of sales volume)
Time
Posted:
March 21, 2012
|
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Top 13 Youth Brands of the Year
(list of top brands for kids)
Consumer Goods Technology
Posted:
October 26, 2011
|
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Consumers Around the World Favor Value Over Price
(survey results)
Nielsen
Posted:
October 12, 2011
|
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Wary Consumers Still Shopping Like It’s 2008
(research on consumer shopping behavior)
Forbes
Posted:
June 29, 2011
|
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Raise a Glass — U.S. Passes France in Wine Sales
(wine industry stats)
MSNBC
Posted:
March 17, 2011
|
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Diet Coke Passes Pepsi at No. 2 Soda in the U.S.
(soft drink industry stats)
MSNBC
Posted:
March 17, 2011
|
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The Myth of Fast-Forwarding Past the Ads
(why some DVR users are not skipping ads)
New York Times
Posted:
December 22, 2010
|
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Should Marketers Re-think Animated TV Ads During the Holidays?
(comparing live action ads to animation)
Nielsen
Posted:
December 2, 2010
|
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Event Marketing Still Strong, But Marketers Cautious
(the state of event and trade show marketing)
B-to-B Magazine
Posted:
October 14, 2010
|
|
Conducting Market Research
(options for secondary research)
Entrepreneur Magazine
Posted:
October 8, 2010
|
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U.S. Newspaper Circulation Down 8.7% in Latest Survey
(advertising medium continues to decline)
USA Today
Posted:
April 26, 2010
|
|
Magazine Advertising Pages Declined 9.4% in Quarter
New York Times
Posted:
April 12, 2010
|
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America’s Most Beloved Spokescreatures
(top advertising brand characters)
Forbes
Posted:
March 23, 2010
|
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Media Usage Forecast 2010
(survey results)
Target Marketing Magazine
Posted:
March 15, 2010
|
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Moms Place Trust in Other Consumers
(influence on purchase decisions)
eMarketer
Posted:
February 12, 2010
|
|
Newsstand Sales and Circulation Fall for Magazines
(subscription numbers)
New York Times
Posted:
February 12, 2010
|
|
Data on Twitter Decline Stacks Up
(a question of whether traffic is slowing at major Internet social network site)
eMarketer
Posted:
November 20, 2009
|
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Low-Cost Airlines Grab 30% of Travel Market vs. Traditional Rivals
(a market shift)
USA Today
Posted:
November 10, 2009
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