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Whichever Screen, People Are Watching
(Summarizes Nielsen report examining customer viewing habits for television, Internet and mobile devices.)
New York Times
Posted:
July 8, 2008
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M-Commerce Growing in the U.S.
(report summary that includes some stats)
Multichannel Merchant
Posted:
June 28, 2008
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Consumer Confidence, Concerns, Spending and Attitudes to Recession
(This report takes a global view of consumer attitudes including feelings on personal finance, job prospects, and general economic outlook - in PDF format)
ACNielsen
Posted:
June 20, 2008
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Internet Advertising Revenue Report 2007
(This industry trade group report in PDF format includes online ad numbers, comparison to previous years, and revenue by type of ad)
Interactive Advertising Bureau
Posted:
June 16, 2008
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Adapting Websites to Users
(research shows potential of customizing websites)
Technology Review
Posted:
June 12, 2008
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Packaging and The Environment
Reports results (in PDF format) of worldwide survey dealing with the packaging features consumers are willing to give up to benefit the environment.
ACNielsen
Posted:
May 2, 2008
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Trade Show Trends
Provides summary of results of survey of trade show participants including buying intentions following show, hours spend at exhibits, spending per person who visited exhibit and top trades shows.
Exhibitor Magazine
Posted:
April 18, 2008
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Internet Retailer Job Survey
Summary of results of survey of Internet retailers focuses on employment issues including top jobs sought, salaries for e-tailing executives, and future job prospects.
Internet Retailer
Posted:
April 11, 2008
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Mobile Access to Data and Information
Reports results (in PDF format) of survey of over 2,000 U.S. adults on their mobile communication activities that includes demographic analysis.
Pew Internet & American Life Project
Posted:
March 14, 2008
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To Aim Ads, Web Is Keeping Closer Eye on You
(what companies are learning about customers' online activity)
New York Times
Posted:
March 11, 2008
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The End of the Music Industry As We Know It
(offers summary and analysis of music industry research report)
Forrester (via CNET)
Posted:
February 22, 2008
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Online Shopping
This PDF report offers results on survey examining a number of online shopping issues and includes demographic analysis.
Pew Internet & American Life Project
Posted:
February 15, 2008
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Grocery Store Choice and Value for Money
(PDF format - 10-page report examining global customers' attitudes and opinion on graocery store shopping)
AC Nielsen
Posted:
January 21, 2008
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Salesforce Survey 2008
(Summary of results of annual study of sales force trends in the pharmaceutical industry.)
Pharmaceutical Executive
Posted:
January 11, 2008
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Consumer Promotions Report
(In PDF format - provides results of survey that looks at type of promotions used)
Inventive Magazine
Posted:
January 10, 2008
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Authenticity over Exaggeration: The New Rule in Advertising
(customers taking over marketing)
Harvard B-School Working Knowledge
Posted:
December 4, 2007
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Attacks From the Blogosphere
(why researching blog postings is important)
Franchise Times
Posted:
September 7, 2007
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2007 Graduate Business School Application Trends
(reports the results of an annual survey of program administrators from college and universities around the world - PDF format)
Graduate Management Admission Council
Posted:
September 7, 2007
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Insights into the Food, Beverage, and Consumer Products Industry
(PDF format)
Grocery Manufacturers/Food Products Association
Posted:
August 5, 2007
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Frames of Reference: Online Video Advertising, Content and Consumer Behavior
(consumer’s use of and response to online video - PDF format)
Online Publishers Association
Posted:
July 12, 2007
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