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Wal-Mart Gets Schooled: Retailer Expands Tiny On-Campus Format
(market testing of retail concept)
NBC News
Posted:
January 24, 2013
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Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
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Online Shopping: More Popular (Yet Less Satisfying) Than Ever
(holiday shopping stats)
Time
Posted:
January 6, 2013
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Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
(research on men's shopping trends)
Time
Posted:
January 6, 2013
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Nielsen and Twitter Partner to Measure Social TV Audience
(leading TV researcher to capture social media buzz)
Los Angeles Times
Posted:
December 18, 2012
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Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
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British Retailer Tries to Clear Up 'Coffee Confusion'
(makes changes in response to survey results)
Los Angeles Times
Posted:
November 4, 2012
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
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List of Global Brands Keeps Coke on Top, and Apple Jumps Up
(annual top brands listing)
New York Times
Posted:
October 4, 2012
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Social Media Are Giving a Voice to Taste Buds
(using social media to conduct market research)
New York Times
Posted:
August 2, 2012
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Art Sales: A Study in Contrasts
(what is and is not selling in the art market)
Wall Street Journal
Posted:
July 19, 2012
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Before IPhone and Android Came Simon, the First Smartphone
(history of a product category)
BusinessWeek
Posted:
June 29, 2012
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Soda Makers Scramble to Fill Void as Sales Drop
(facing declining market)
New York Times
Posted:
May 17, 2012
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Social Media Breathes Life Into Shelved Products
(companies monitor old product interest via social media)
New York Times
Posted:
May 4, 2012
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Google Launches Customer Survey Tool
(low cost survey tool)
DM News
Posted:
April 5, 2012
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When Businesses Can’t Stop Asking, ‘How Am I Doing?’
(customers react to too many surveys)
New York Times
Posted:
March 21, 2012
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Gross Ads Disgust Consumers Into Action
(how ads affect consumers)
USA Today
Posted:
March 1, 2012
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How Companies Learn Your Secrets
(the science behind consumer marketing)
New York Times
Posted:
February 27, 2012
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Five Affordable Consumer Research Tools
(inexpensive methods for doing customer research)
Entrepreneur Magazine
Posted:
December 9, 2011
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