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How Do I Use Online Video Effectively in My Campaign?
(research and strategy for online video advertising)
MillwardBrown
Posted:
May 9, 2013
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Digital Advertising Reaches a Record $36.6 billion in 2012
(growth of Internet and mobile advertising)
Los Angeles Times
Posted:
April 17, 2013
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McDonald's Executive Says 'Service is Broken'
(customer complaints rise)
NBC News
Posted:
April 15, 2013
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Coffee Grinds Fuel for the Nation
(good stats on the US coffee market)
USA Today
Posted:
April 10, 2013
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As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine?
(craft brewers move mainstream)
Time
Posted:
March 23, 2013
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Global Demographics: Where Will the Babies Be Born?
(population trends)
BusinessWeek
Posted:
March 18, 2013
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Marketing to Diversity: Lessons from U.S. Politics
(understanding cultural issues in marketing)
MillwardBrown
Posted:
March 13, 2013
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Wedding Budgets Blossom as Economy Improves
(includes stats)
United Press International
Posted:
March 11, 2013
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Neuromarketing: For Coke, It's the Real Thing
(research that looks to get inside a customer's head)
Forbes
Posted:
March 8, 2013
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Hollywood Market Research Evolves to Reflect Tech-Savvy Moviegoers
(how Hollywood has adjusted its research methods)
Los Angeles Times
Posted:
March 5, 2013
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Localizasian
(consumer trends in Asia)
Trendwatching
Posted:
March 5, 2013
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Mi Casa Es Tu Casa
(consumer trends in Central and South America)
Trendwatching
Posted:
March 5, 2013
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The Demographics of Social Media Users — 2012
(good research report that contains useful stats)
Pew Internet & American Life Project
Posted:
March 4, 2013
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Why Do Not Track Faces an Uphill Road
(U.S. Congress unlikely to act on customer tracking bill)
Fortune
Posted:
March 4, 2013
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Why Americans Are Cutting Coupons Out of Their Lives
(research reports coupon use may be dropping)
Time
Posted:
March 1, 2013
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Nielsen Changing the Way It Measures Television Consumption
(adjusts to changing viewing methods)
Los Angeles Times
Posted:
February 26, 2013
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50,000 Consumers Name Products of the Year
(customers' favorite products)
Consumer Goods Technology
Posted:
February 13, 2013
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Wal-Mart Gets Schooled: Retailer Expands Tiny On-Campus Format
(market testing of retail concept)
NBC News
Posted:
January 24, 2013
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Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
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Online Shopping: More Popular (Yet Less Satisfying) Than Ever
(holiday shopping stats)
Time
Posted:
January 6, 2013
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