|
The Web Knows What You Want
(how online retailers can predict what customers may want)
BusinessWeek
Posted:
July 24, 2009
|
|
Listening: Back to the Future of Consumer Research
(the art of listening and market research)
Nielsen
Posted:
June 28, 2009
|
|
Using Social Media in Brand Research
(in PDF format)
Brandchannel
Posted:
May 23, 2009
|
|
Virtual Shopping, Real Results
(using virtual reality for market research)
Sales and Marketing Management
Posted:
April 18, 2009
|
|
Disney Expert Uses Science to Draw Boy Viewers
(ideas through ethnographic research)
New York Times
Posted:
April 15, 2009
|
|
Putting Predictive Market Research to the Test
(research method to forecast product success)
Pharmaceutical Executive
Posted:
April 11, 2009
|
|
Building Your Brand… Or A Better Snuggie? Listen Up!
(the need to listen to online conversation)
Nielsen Wire
Posted:
April 8, 2009
|
|
Audits and Surveys: What You Don’t Know Could Cost You
(how to do metrics for the trade show industry)
Exhibitor Magazine
Posted:
January 24, 2009
|
|
The Science Behind Selling
(using neuroscanning to find out why people buy)
ABC News
Posted:
December 13, 2008
|
|
Evaluating Design Online
(web-based research tools for testing packaging ideas)
Packaging Design
Posted:
December 13, 2008
|
|
Using Search to Analyze Brand Recognition Growth
(online methods for researching brand recognition)
Search Engine Land
Posted:
December 6, 2008
|
|
Web Marketing That Hopes to Learn What Attracts a Click
(web technology for testing a large number of versions of an online ad)
New York Times
Posted:
December 6, 2008
|
|
Big Brother's Cafe Watches You Eat
(observational customer research)
Associated Press (via Google)
Posted:
September 27, 2008
|
|
Virtual Testing, Real Benefits
(virtual versus real market testing)
Stores Magazine
Posted:
September 13, 2008
|
|
Productive Brainstorms Take the Right Mix of Elements
(using brainstorming to generate ideas)
Wall Street Journal
Posted:
July 24, 2008
|
|
Innovation at Procter & Gamble
(video interview with P&G CEO)
Harvard B-School
Posted:
June 28, 2008
|
|
Market Research is Getting a Makeover
(consolidation in market research business)
International Herald Tribune
Posted:
June 27, 2008
|
|
What Do Teens Want?
(researching teens in virtual world)
BusinessWeek
Posted:
June 25, 2008
|
|
Disney to Create Lab to Test Ads for ABC, ESPN
(controlled living room laboratory)
USAToday
Posted:
May 15, 2008
|
|
Business Analytics – Getting the Point
(analytics and business intellegence)
Business Intelligence Network
Posted:
April 9, 2008
|
