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Is the Ad a Success? The Brain Waves Tell All
(measuring brain response to advertising)
New York Times
Posted:
April 2, 2008
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Combining Marketing and Research
(the need for conducting research for packaging decisions)
Package Design Magazine
Posted:
March 27, 2008
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Quantilitative Research & Beyond: New Platforms for Customer Insights
(combining research methods for web research - in PDF format)
Marketing News (via Prophet)
Posted:
March 19, 2008
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Museums Refine the Art of Listening
(market research at museums)
New York Times
Posted:
March 14, 2008
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What You Really Want to Buy
(neuromarketing research using customer brain scanning)
BusinessWeek
Posted:
February 1, 2008
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The New Focus Groups: Online Networks
(using specialized social networks for market research)
Wall Street Journal
Posted:
January 14, 2008
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Market Research on the Cheap
(ideas for conducting research inexpensively)
BusinessWeek
Posted:
January 10, 2008
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Beware the Advertising Pretest
(questioning advertising research effectiveness)
BusinessWeek
Posted:
December 7, 2007
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Brain Sensor for Market Research
(headset to test for reaction to ads)
Technology Review
Posted:
December 7, 2007
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This Is Your Brain on Advertising
(the science of neuromarketing market research)
BusinessWeek
Posted:
October 12, 2007
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Social Trends Color Shade-Forecasting Business
(determining color trends)
MSNBC
Posted:
August 31, 2007
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Vizio's Unexpected Flat-Panel King
(attaining market leader position)
USA Today
Posted:
August 21, 2007
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The Pet Economy
(understanding the pet market)
BusinessWeek
Posted:
July 27, 2007
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Look Who's Talking About You Online
(customer research using social network sites)
WSJ StartupJournal
Posted:
July 20, 2007
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Applying an Architecture
(eye tracking research and product packaging)
Package Design Magazine
Posted:
July 13, 2007
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Engaging at Any Speed? Commercials Put to Test
(sensory testing of television watching)
New York Times
Posted:
July 6, 2007
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Restaurants Are Going Online to See What Their Customers are Saying
(online research for small business)
Pittsburgh Post-Gazette
Posted:
July 6, 2007
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About Online Surveys, Traditional Pollsters Are: (C) Somewhat Disappointed
(the good and bad of online polling)
New York Times
Posted:
June 1, 2007
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Dunkin Donuts Whips Up A Recipe for Expansion
(how market research supports location of stores)
WSJ StartupJournal
Posted:
May 4, 2007
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Feedback Mountain
(the concept of enterprise feedback management)
CRM Magazine
Posted:
February 2, 2007
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