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TV Viewers Speak Online and Consumer Researchers Are Listening
Pittsburgh Post-Gazette
Posted:
January 30, 2007
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Hot Melon in Your Beer? Bud Tests Additives
(test marketing flavored beer)
MSNBC
Posted:
January 26, 2007
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New Product Sales Forecasting: Which Model Is Best?
Sales and Marketing Management
Posted:
January 23, 2007
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Ears Wide Open
(more evidence of open source marketing)
Fast Company
Posted:
December 20, 2006
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The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store
(a look at how consumer move through stores)
Knowledge @ Wharton
Posted:
December 8, 2006
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Want Fresh Ideas? Try Crowdcasting
(open source marketing research)
Business 2.0
Posted:
November 21, 2006
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Introduction to Generation Nation: Table of Contents
(detailed discussion of generational market segments)
CRM Magazine
Posted:
November 3, 2006
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Coffee Culture: a Global Phenomenon?
(research on the international coffee market)
Synovate
Posted:
October 25, 2006
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From the Customer`s Mouth to the Retailer`s Ear
(utlizing the results of market research)
Internet Retailer
Posted:
October 6, 2006
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A Tsunami of Surveys Washes Over Consumers
(explosion of company surveys)
Christian Science Monitor
Posted:
October 3, 2006
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Online Market Research Is Good For You
(why computer gaming industry needs to do research)
BusinessWeek
Posted:
September 22, 2006
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Libraries Offer Resources For Small Businesses
(a valuable source for small business research)
WSJ Startup Journal
Posted:
September 1, 2006
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Big Blue Brainstorm
(online brainstorming)
Business Week
Posted:
August 18, 2006
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Eight Tips for Better Brainstorming
BusinessWeek
Posted:
August 4, 2006
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Brand Preference Monitoring Debated
(do brand metrics matter for b-to-b products)
B to B Magazine
Posted:
July 28, 2006
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Crowdsourcing: Consumers as Creators
(another example of customers helping design products)
BusinessWeek
Posted:
July 21, 2006
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Staples Solicits Inventive Ideas From the Public
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
July 14, 2006
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Build an Army for Your Ideas
(what to do with an idea)
FastCompany
Posted:
June 15, 2006
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5 Hot Products For the Future
Business2.0
Posted:
June 9, 2006
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Big Brands Tap Into Private Online Communities
(using online communities for market research)
ECommerce Times
Posted:
June 9, 2006
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