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A New Way to Gain Customer Insights
(using conjoint analysis in marketing research)
Strategy+Business
Posted:
November 18, 2011
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Ad Companies Have Their Hands, or Cookies, in Your Browser
(how online users are tracked)
Los Angeles Times
Posted:
November 3, 2011
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Consumers Around the World Favor Value Over Price
(survey results)
Nielsen
Posted:
October 12, 2011
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P&G Shapes the Store
(using virtual shopping in marketing research)
Consumer Goods Technology
Posted:
September 23, 2011
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8 Beers Americans No Longer Drink
(stats on decline products)
MSNBC
Posted:
September 11, 2011
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NeuroFocus Uses Neuromarketing To Hack Your Brain
(inside growing area for market research)
FastCompany
Posted:
September 8, 2011
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At Comic-Con, a Testing Ground for Toymakers
(market testing at leading consumer convention)
New York Times
Posted:
July 21, 2011
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Listen Up
(methods for monitoring customers' online conversations)
Internet Retailer
Posted:
June 8, 2011
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Kraft Aims Kool-Aid Ads at a Growing Hispanic Market
(ad spending increases)
New York Times
Posted:
May 31, 2011
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Focus Groups That Look Like Play Groups
(greater involvement with research participants)
New York Times
Posted:
May 31, 2011
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Slogans in Advertising
(statistics on how slogans are used - pdf format)
MillwardBrown
Posted:
May 19, 2011
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Getting Closer to Customers
(methods retailers use for customer research)
Stores Magazine
Posted:
May 10, 2011
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How Real-Time Marketing Technology Can Transform Your Business
(how technology is changing market research)
Forbes
Posted:
May 8, 2011
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Amazon.com Tops Customer-Service Rankings
(customers rate top US firms)
USA Today
Posted:
April 5, 2011
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How to Use Competitive Intelligence to Gain an Advantage
(techniques for ethically gathering competitor information)
Inc. Magazine
Posted:
April 5, 2011
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Raise a Glass — U.S. Passes France in Wine Sales
(wine industry stats)
MSNBC
Posted:
March 17, 2011
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Diet Coke Passes Pepsi at No. 2 Soda in the U.S.
(soft drink industry stats)
MSNBC
Posted:
March 17, 2011
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Global Private Label Report: The Rise of the Value-Conscious Shopper
(stats on impact of private label products)
Nielsen
Posted:
March 6, 2011
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Online Video Ads Growing Rapidly
(online ad metrics)
B-to-B Magazine
Posted:
February 24, 2011
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Values vs. Value
(consumers and ethical decision making)
Strategy+Business
Posted:
February 19, 2011
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