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In Online Privacy Plan, the Opt-Out Question Looms
(websites worry about possible limitations on customer tracking)
New York Times
Posted:
December 7, 2010
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How to Run a Brainstorming Session
(marketing research technique)
Inc. Magazine
Posted:
December 2, 2010
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How to Conduct Quantitative Market Research
(what to expect when doing quantitative research)
Inc. Magazine
Posted:
November 10, 2010
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Catering to the Costco Mindset: Finding the 'Sweet Spot' in Quantity Discounts
(how to determine quantity discounts)
Knowledge @ Wharton
Posted:
October 30, 2010
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How to Conduct Qualitative Market Research
(new areas for qualitative research)
Inc. Magazine
Posted:
October 26, 2010
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Going Where CPGs Do Research
(methods used for marketing research)
Shopper Marketing
Posted:
October 21, 2010
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Event Marketing Still Strong, But Marketers Cautious
(the state of event and trade show marketing)
B-to-B Magazine
Posted:
October 14, 2010
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Gap Scraps New Logo After Taking Flak Online
(what can happen when customer input is not obtained)
MSNBC
Posted:
October 14, 2010
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Conducting Market Research
(options for secondary research)
Entrepreneur Magazine
Posted:
October 8, 2010
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Target Practice
(how online retailers tackle abandoned shopping carts)
Internet Retailer
Posted:
September 9, 2010
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Some Newspapers, Tracking Readers Online, Shift Coverage
(using online customer reaction to adjust content)
New York Times
Posted:
September 7, 2010
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Brain Waves and Newsstands
(using neuro-research to determine magazine cover)
New York Times
Posted:
September 7, 2010
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Secrets Of Engaging Customers In Online Communities
(listening to customers online)
Forbes
Posted:
August 10, 2010
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A Magazine Tests Neuromarketing
(measure brain response to magazine covers)
New York Times
Posted:
August 9, 2010
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How to Use Online Tools for Customer Surveys
(doing low-cost marketing research)
Inc. Magazine
Posted:
August 9, 2010
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The Web's New Gold Mine: Your Secrets
(how websites tracking visitors)
Wall Street Journal
Posted:
August 3, 2010
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Market Researchers Get New Tool in iPad
(customer curiosity aids researchers)
USA Today
Posted:
July 29, 2010
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Twitter and Marketing: The Real Story (or So Says a New Study)
(how consumers and business use Twitter)
USA Today
Posted:
July 29, 2010
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Lower Prices a Boon to Consumers, but a Bane to Retailers
(summary of trends in retail pricing)
Nielsen
Posted:
July 20, 2010
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Get Clean. Smell Good. It’s Not Unmanly.
(highly effective Old Spice ad)
New York Times
Posted:
July 15, 2010
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