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Apple Studies User Downloads to Fine-Tune Mobile Ads
(the use of research to guide ad delivery)
BusinessWeek
Posted:
July 6, 2010
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Shopping: Not About Product or Place, but Interaction
(how retailers understand shopper behavior - PDF)
MillwardBrown
Posted:
July 4, 2010
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A Quest to Learn What Drives Consumer Decisions
(methods for understanding consumer behavior)
New York Times
Posted:
June 30, 2010
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Neuroscience: A New Perspective
(eye tracking and brain measurement methods - PDF)
MillwardBrown
Posted:
June 11, 2010
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Improving Brand Recognition in TV Ads
(eye-tracking research of television ads)
Harvard B-School Working Knowledge
Posted:
June 9, 2010
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How to Spy on the Competition
(ways to watch competitors)
MSNBC
Posted:
June 4, 2010
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Consumer Groups Say Proposed Privacy Bill Is Flawed
(bill aims at customer tracking)
New York Times
Posted:
May 6, 2010
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Shoppers Who Can’t Have Secrets
(customer tracking and privacy)
New York Times
Posted:
May 4, 2010
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Marketers Watch as Friends Interact Online
(targeting customers through tracking research)
Wall Street Journal
Posted:
April 20, 2010
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Track Record
(list of fast growing franchises)
Franchise Times
Posted:
April 16, 2010
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Over the Counter Products: A Healthy Perspective?
(worldwide survey results)
Synovate
Posted:
April 15, 2010
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The Coupon Comeback
(research on coupon usage)
Nielsen
Posted:
April 14, 2010
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Magazine Advertising Pages Declined 9.4% in Quarter
New York Times
Posted:
April 12, 2010
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The Aging Chinese Marketplace: Lessons for Marketers
(data on the Chinese market)
Nielsen
Posted:
April 9, 2010
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Find Out What Your Buyers Are Thinking
(value of online commenting system)
CNN Money
Posted:
April 3, 2010
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Statistical Significance: Not Just For Geeks Anymore
(understanding statistical analysis for online ads)
Search Engine Land
Posted:
March 18, 2010
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Neuromarketers Get Inside Buyers' Brains
(research using consumer brain activity)
CNN Money
Posted:
March 18, 2010
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America’s Favorite Brands
(consumer's preferred brands)
Stores Magazine
Posted:
March 8, 2010
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Dot-Complicated: Measuring Traffic on the Web
(understanding web analytics)
Wall Street Journal
Posted:
February 21, 2010
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Social Media and Young Adults
(in-depth marketing study)
Pew Internet & American Life Project
Posted:
February 6, 2010
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