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Advertisers Push Nielsen To Count Online Viewers
(a question of accurate ad viewers)
NPR
Posted:
February 3, 2010
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Social Studies
(survey results of how social media is used in trade show industry)
Exhibitor Magazine
Posted:
January 23, 2010
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The Metric-Minded Marketer
(importance of data for marketing decision-making)
CRM Buyer
Posted:
December 5, 2009
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Nielsen to Add Online Views to Its Ratings
(looks to measure Internet traffic)
New York Times
Posted:
December 2, 2009
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Data on Twitter Decline Stacks Up
(a question of whether traffic is slowing at major Internet social network site)
eMarketer
Posted:
November 20, 2009
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Why We Look at Some Web Ads and Not Others
(eyetracking research explained)
Time
Posted:
November 10, 2009
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Cookies Sound Sweet But They Can Be Risky
(key part of tracking online users)
USA Today
Posted:
October 27, 2009
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The Ten Commandments for the Modern Marketer
(what to look for in 2010)
Prophet
Posted:
October 24, 2009
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Facebook, MySpace Divide Along Social Lines
(target markets for leading social networks)
NPR
Posted:
October 21, 2009
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How to Conduct a Focus Group
BusinessWeek
Posted:
October 17, 2009
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A Web Of Engagement
(measuring how customers interact with a website)
Forbes
Posted:
October 14, 2009
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Online Marketing Research: It Was the Best of Times, It Was the Worst of Times
(the value of online research panels)
FastCompany
Posted:
October 10, 2009
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Two-Thirds of Americans Object to Online Tracking
(methods continue to raises concerns)
NPR
Posted:
October 5, 2009
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Coupon Enthusiasts Drive Up Redemption Rates
(research on who uses coupons)
Nielsen
Posted:
September 11, 2009
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Media Group to Research New Methods for Ratings
(explore other options for ratings)
New York Times
Posted:
September 11, 2009
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Pressure Mounts on Web Tracking
(regulation being discussed)
BrandWeek
Posted:
September 9, 2009
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Teen Health Perception Study
(glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition)
Scarborough Research
Posted:
August 26, 2009
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Mining the Web for Feelings, Not Facts
(emerging method of sentiment analysis)
New York Times
Posted:
August 24, 2009
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Measuring the Results of an Ad, Right Down to the City Block
(advertising down to zip codes)
New York Times
Posted:
August 6, 2009
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Package Viewing Patterns
(use of eye tracking research for product decisions)
Package Design Magazine
Posted:
August 4, 2009
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