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Going Where CPGs Do Research
(methods used for marketing research)
Shopper Marketing
Posted:
October 21, 2010
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Gap Scraps New Logo After Taking Flak Online
(what can happen when customer input is not obtained)
MSNBC
Posted:
October 14, 2010
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Brain Waves and Newsstands
(using neuro-research to determine magazine cover)
New York Times
Posted:
September 7, 2010
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How to Use Online Tools for Customer Surveys
(doing low-cost marketing research)
Inc. Magazine
Posted:
August 9, 2010
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Statistical Significance: Not Just For Geeks Anymore
(understanding statistical analysis for online ads)
Search Engine Land
Posted:
March 18, 2010
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The Heart of the Matter
(ethnographic research for packaging)
Package Design Magazine
Posted:
June 13, 2008
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Footfall
(researching retail store layout)
Retail Customer Experience Magazine
Posted:
March 28, 2008
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How to Overcome Five Key Online Retailing Challenges
(using multivariate data analysis for online marketing research)
ClickZ
Posted:
February 1, 2008
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Step Up Your Game
(using multivariate testing in email marketing)
Target Marketing Magazine
Posted:
November 16, 2007
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A Youth E-Marketer's Dream
(conducting market research within online virtual worlds)
ECommerce Times
Posted:
August 18, 2007
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Screen Testing
(multivariate and A/B testing)
CRM Magazine
Posted:
July 5, 2007
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Tomorrow's Changes Today
(finding patterns in quantitative market research)
Pharmaceutical Executive
Posted:
June 8, 2007
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Asking the Right Questions
(advanced consumer research methods)
Package Design Magazine
Posted:
June 1, 2007
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Marketers Take a Close Look at Your Daily Routines
(observational market research)
USA Today
Posted:
May 1, 2007
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Consumers Vote for the Best Sogan
(using online consumer panels)
International Herald Tribune
Posted:
March 20, 2007
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Search Engines Help Shoppers to Buy Locally
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
December 22, 2006
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Helping Consumers Originate New Package Ideas with an 'IdeaStorm'
(packaging ideas through brainstorming research)
Package Design Magazine
Posted:
September 29, 2006
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Clicking On All Cylinders
(techniques for researching website design)
Internet Retailer
Posted:
August 1, 2006
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Talk to Our Customers? Are You Crazy?
(understanding customers through observation)
FastCompany
Posted:
July 25, 2006
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Split Decision: A/B Testing Online
(doing online testing)
Multichannel Merchant
Posted:
March 10, 2006
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