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Letter K Marketing Terms

KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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1
Kiosk
A customer contact point consisting of standalone, interactive computers offering customers the ability to handle their own service options including gaining product information, making purchases, and reviewing customer account details.
2
Knowledge
A component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.
3
Knowledge Base
A repository of answers to commonly asked questions, product instructions or other information that customers may access online or over the phone.

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