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21 |
- Matte Release
- A media relations tools used as part of public relations involving the submission of articles to media, such as newspapers and websites, as filler material when publications lacks sufficient content or as original content for publishers whose business model involves mostly third-party submissions.
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22 |
- Maturity Stage of PLC
- Stage within the Product Life Cycle which occurs when product growth slows with total sales increasing but at decreasing rates compared to previous periods.
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23 |
- Media Planner
- Marketing service that aids clients in assessing different media options and providing other promotional assistance.
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24 |
- Media Tour
- A public relations tool where a company spokesperson travels to key cities to discuss new products through bookings on TV and radio shows and conducting interviews with print and Internet reporters or influencers (e.g., bloggers).
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25 |
- Micro-Marketing (also Customized Marketing)
- A target marketing strategy that attempts to appeal to specific targeted customers with individualized marketing programs.
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26 |
- Minor New Purchase Decision
- Type of consumer purchase decision that involves the purchase of something new to a consumer but in the customer’s mind is not a very important purchase in terms of need, money or other reason.
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27 |
- Minor Re-Purchase Decision
- Type of consumer purchase decision in which purchases are routine and often the consumer purchases the same product without consideration for other product or brand options.
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28 |
- Missionary Selling (also Product Detailing)
- A sub-category of the order influencer sales classification in which salespeople make sales calls to those who influence others, through advice or requirements, to make purchases the most common of which are found in the pharmaceutical and higher education textbook industries.
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29 |
- Modified Re-Purchase
- A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.
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30 |
- Mom-and-Pop Retailer
- Retail format represented by a small, individually or family owned and operated outlet that generally services a local community often with a high level of service but relatively small product selection.
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31 |
- Motivation
- A component of the internal influences on consumer buying behavior that represents the strength of a persons desire to achieve a certain outcome.
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32 |
- MSRP - Manufacturer’s Suggested Retail Price
- The price set by a consumer products manufacturer suggesting a price level for a product at the retail level, though depending on the demand for the product such pricing may be adjusted (mostly lower) by the marketer and others in the channel of distributions.
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33 |
- Multi-Channel System (also Hybrid System)
- A distribution design where a marketer uses a combination of direct and indirect distribution systems.
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34 |
- Multiple Lines Specialty Merchandisers
- A category within the products carried classification of retailers that includes retailers that carry a limited number of product lines but within these product lines they offer an extensive selection.
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35 |
- Multiple-Party Selling System
- An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.
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