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Letter N Marketing Terms

KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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1
New Business Development
A sub-category of the order getter sales classification in which salespeople locate and sell to new customers then once a sale is made pass this customers on to others in their organization who handle account maintenance.
2
New Task Purchase
A type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently, will devote considerable time evaluating alternatives.
3
Niche Marketing (also Concentrated Marketing)
A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.
4
Non-Store Retailers
Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.

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Samples of Marketing Tutorials

Retailer Summary Chart
Below we summarize each retail format by using the seven categorization characteristics. The characteristics identified for each format should be viewed as the “most likely” case for that format and are not necessarily representative of all retailers that fall into this format. For example, under distribution, clearly most retailers tod…

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