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- Rack Jobber (also Service Merchandiser)
- Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.
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- Rebates
- A form of sales promotion, mainly used in the consumer market, which typically lowers a customer’s final acquisition cost for a product purchase but generally does so by: 1) requiring customers provide information and/or undertake activity after the purchase, and 2) only offering the incentive after the information is received.
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- Reference Group
- Found within the Group Membership component of the external influences on consumer buying behavior, this concept represents people and organizations which a person simultaneously associates or, in some cases, feels the need to disassociate.
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- Research
- The process of gathering information to learn about something that is not fully known.
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- Research Design
- A plan to collect information within a specific type of research method.
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- Research Instrument
- Research method used to record information gathered during a research study that range from basic methods, such as a questionnaire that record participant responses to research questions, to highly advanced electronic measurement where respondents are connected to sophisticated equipment.
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- Research Reliability
- A concept in conducting research that is concerned with making sure the method used to gather data leads to consistent results that would be duplicated if others follow the same methods.
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- Research Validity
- A concept related to carrying out research that is concerned with whether the research is really measuring what it claims to be measuring.
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- Reseller Network
- The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
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- Resellers (a.k.a. Intermediaries, Distributors, Dealers)
- Members of a distribution channel who purchase products from the marketing company with the intention of selling to others and includes retailers, wholesalers and industrial distributors.
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- Retailer
- A business classification that includes resellers who, in general, obtain products from suppliers in order to sell to the final consumer.
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- Retailer-Sponsored Channel
- A form of contractual dependent channel arrangement where retailers work together to manage channel relationships.
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- Retailing
- A distribution channel function where organizations sell products directly to the final consumer for their own personal use.
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- Roles
- A component of the internal influences on consumer buying behavior that represents the position a person feels they hold or others feel they should hold within a particular group environment.
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- RSS - Really Simple Syndication
- Internet technology that allows a company to send information quickly and to a large number (i.e., subscribers) with little manual effort compared to traditional methods.
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