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21 |
Stakeholder
A part of the marketer’s external environment that are represented by groups who have an interest (i.e., stake) in the company and include Connected Stakeholders and Peripheral Stakeholders.
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22 |
Standard Price Adjustments
Changes to a company’s initial product pricing that are consistently part of the marketer’s pricing program and not adjustments that only arise as part of special promotions and include Quantity Discounts, Trade Allowances, Geographic Pricing and Special Segment Discounts.
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Store-Based Retailers (also Brick-and-Mortar Retailers)
Retailers selling to customers through physical retail outlets.
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Straight Re-Purchase
A type of business purchase decision that involves routine order placement that often leads to buyers buying the same product and not evaluating other product options or other brands.
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Strategies
The planned direction the marketing effort takes over some period of time that serves as a general guide to decision-making.
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26 |
Sub-Culture
Found within the Culture component of the external influences on consumer buying behavior, this concept represents smaller groups sharing similar values such as ethnicity, geographic location, and special interests.
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27 |
Supply Chain
Consists of organizations engaged in activities, either formally or informally, that provide the necessary links between the beginning of product creation and the delivery of product to customers.
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28 |
Survey Research
Method of data collection, often associated with Quantitative Research, that captures information through the input of responses to a research instrument containing questions (i.e., questionnaire).
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29 |
Sweepstakes
A form of sales promotion, mainly used in the consumer market, that awards something of value to winners not based on skill but rather based on luck and, in general, through random selection.
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