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Letter U Marketing Terms

KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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1
Unitary Demand
Refers to market conditions where a certain percentage change (positive or negative) in the price of a product results in an equal and opposite percentage change in demand (i.e., purchases) of the product.
2
Unsought Products
A category of consumer products in which consumer purchasing is normally unplanned but occurs as a result of marketer’s actions, such as a salesperson’s persuasion or purchase discounts (e.g., coupon), which leads to impulse purchasing.

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