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Letter U Marketing Terms

KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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1
Unitary Demand
Refers to market conditions where a certain percentage change (positive or negative) in the price of a product results in an equal and opposite percentage change in demand (i.e., purchases) of the product.
2
Unsought Products
A category of consumer products in which consumer purchasing is normally unplanned but occurs as a result of marketer’s actions, such as a salesperson’s persuasion or purchase discounts (e.g., coupon), which leads to impulse purchasing.

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Samples of Marketing Tutorials

Business vs Consumer Markets
For marketers, the selling environment of business markets present uniquely different circumstances when compared to selling to consumers.  At the beginning of this tutorial we saw two ways in which consumer and business markets differ: 1) business markets are more likely to be price driven than brand driven, and 2) demand in business markets…

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