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Letter V Marketing Terms

KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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1
Value
The perception of benefits received for what someone must give up to obtain the benefits.
2
Variable Costs
An important component in determining the cost of a product, these costs are directly associated with production and sales and, consequently, may change as the level of production or sales changes.
3
Vending
Retail format represented by automated methods (i.e., via vending machine) for allowing consumers to make purchases and quickly acquire products.
4
Video News Release (also Audio News Release)
A media relations tools used as part of Public Relations in which prerecorded video, often highlighting a company and its products, is distributed to news media for the purpose of being included within media programming such as within news stories.
5
VoIP - Voice over Internet Protocol
Advancement in telephony that allows for telephone calls (e.g., customer service) to be delivered over the Internet at low cost and with multiple phones sharing the same connection.

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Samples of Marketing Tutorials

Message Flow: One-Way vs. Two-Way
Promotions can be classified based on whether the message source enables the message receiver to respond with immediate feedback. Such feedback can then be followed with further information exchange between both parties. Most efforts at mass promotion, such as television advertising, offer only a one-way information flow that does not allow…

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