A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.

A type of warehouse offering storage space for lease and is often used by distribution channel members to handle short-term distribution needs.

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.

A form of trade sales promotion offering incentives to a channel member’s sales force and customer service staff to help sell more of the marketer’s product.

Sales leads that have been evaluated and are determined to meet the requirements to be a sales prospect.

Research approach, often dubbed touchy-feely research, that requires researchers to interpret the information gathered, most often without the benefit of statistical support.

Research approach that is at the heart of scientific research where numbers are used to measure or evaluate variables being studied and enabling the use of statistical analysis to offer potentially more supportable conclusions.

A form of standard price adjustment offering buyers an incentive of lower per-unit pricing when more products are purchased.

Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.

A form of sales promotion, mainly used in the consumer market, which typically lowers a customer ’s final acquisition cost for a product purchase but generally does so by: 1) requiring customers provide information and/or undertake activity after the purchase, and 2) only offering the incentive after the information is received.

Found within the Group Membership component of the external influences on consumer buying behavior, this concept represents people and organizations which a person simultaneously associates or, in some cases, feels the need to disassociate.

The process of gathering information to learn about something that is not fully known.

A plan to collect information within a specific type of research method.

Research method used to record information gathered during a research study that range from basic methods, such as a questionnaire that record participant responses to research questions, to highly advanced electronic measurement where respondents are connected to sophisticated equipment.

A concept in conducting research that is concerned with making sure the method used to gather data leads to consistent results that would be duplicated if others follow the same methods.