A component of the internal influences on consumer buying behavior that represents the strength of a persons desire to achieve a certain outcome.

The price set by a consumer products manufacturer suggesting a price level for a product at the retail level, though depending on the demand for the product such pricing may be adjusted (mostly lower) by the marketer and others in the channel of distributions.

A distribution design where a marketer uses a combination of direct and indirect distribution systems.

A category within the products carried classification of retailers that includes retailers that carry a limited number of product lines but within these product lines they offer an extensive selection.

An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.